Theme for 2020
Our emphasis this year is on Agile Learning, with special attention to Agile Transformation.
Call for action!
Many companies are seeking to become more nimble to adapt to an ever-increasing speed in global market changes. The frequency of change is often driven by digital transformations and new leadership styles that ﬁt with modern, self-organized, autonomous teams. In itself it implies that an Agile Transformation is never done; companies need to keep adjusting. We call for Agile Transformation processes that are Agile in itself; let's explore and learn!
Who should attend?
We're aiming for anyone who has a stake in their companies' agile practice. Together, at each level, you can protect, sustain and grow your Agile Transformation.
To name a few roles that we expect: scrum team members, scrum master, product owner, agile coach, architect, release train engineers, portfolio owners, functional and executive leaders.
And we are aiming for agility across the entire organization, so all functions are expected. From IT, Marketing, Sales, Customer Service, HR, Finance to Product Development and Manufacturing.
Why you should go
Feedback from the field
Check out some of the testimonials on LinkedIn:
Are you interested to become a sponsor? We offer GOLD, SILVER or BRONZE partnerships.
Several companies have gone before you - contact us for references and possibilities.
Partnership may include:
Contact us for possibilities; the downloadable agreement is to spark conversation.
Speaker and trainer profiles
Stay tuned as we keep on adding speakers, companies, workshop facilitators and trainers
Author, Speaker, Owner Poppendieck LLC
Mary Poppendieck’s first job was programming the #2 Electronic Switching System at Bell Labs in 1967. She has worked on systems that control roll-goods processes, interpret digitized images, and support statistical process control. She spearheaded the implementation of a Just-in-Time production system and led new product development teams, commercializing products ranging from digital controllers to lighting systems.
Mary is a popular writer and speaker, and coauthor of the book Lean Software Development: an Agile Toolkit, which was awarded the Software Development Productivity Award in 2004. A sequel, Implementing Lean Software Development: from Concept to Cash was published in 2006. A third book, Leading Lean Software Development: Results are Not the Point was published in November 2009, and a fourth book, The Lean Mindset: Ask the Right Questions was published in 2013.
Dave West is the CEO and Product Owner at Scrum.org. He is a frequent keynote at major industry conferences and is a widely published author of articles and research reports, along with his acclaimed book: Head First Object-Oriented Analysis and Design, that helped define new software modeling and application development processes. He led the development of the Rational Unified Process (RUP) for IBM/Rational. After IBM/Rational, West returned to consulting and managed Ivar Jacobson Consulting for North America. Then as VP, research director Forrester research where he ran the software development and delivery practice.
Prior to joining Scrum.org he was Chief Product Officer at Tasktop where he was responsible for product management, engineering and architecture.
Sweta Mistry is an Organizational & Agile Transformation Coach at Bloomberg in NYC. She has 20+ years of professional experience in industries including manufacturing, retail, education, non-profit, marketing, and media. Her journey from a developer to a coach resulted from her focused interest in human behaviors, psychology, and humanizing processes.
Sweta has a BSc. in Computer Science with a minor in Psychology. She has a passion for all things related to Emotional Intelligence (EQ) and bringing those aspects out in her teams. As a "Humanizer" and change agent she guides and allows organizations to identify with core human qualities.
Agile Transformation Coach, Owner INCREMENTOR
Joe is the author of the book Agile Portfolio Management and recently produced the Agile Transformation Kata. INCREMENTOR's portfolio is enourmous, from small start-ups to large scale organizations.
Incrementor has played a vital role in many agile transformations with international clients for more than 10 years. Today, INCREMENTOR is the first to release an actual agile process to go through an agile transformation journey with an agile mindset. They call this process pattern the Agile Transformation Kata.
The Kata can be iterative and uses a set of core techniques that support an agile mindset within the leadership and agile teams alike. You can start with the Kata by downloading their white paper or ordering the Kata Poster. The theme of Joe's talk will be about this new Agile Transformation Kata.
Daan van de Kamp
Senior Agile Coach at Booking.com
Daan started Make New History, a movement with a mission to build thriving teams obsessed with delivering value to customers early and often.
At Booking.com, he is leading the Agile Coach craft and acting as the Product Owner of the Agile Coach Service. Daan is also applying SCRUM to family life, together with his wife Deborah, and two kids Andreas and Salomé. His kids remind him every single day that creating value early and often comes naturally to children.
High Level Agenda
Several tracks with speakers, workshops and Open Space are offered. You can hop on and hop off after each talk, workshop or Open Space round. A massive opportunity to learn and to expand your network.
September 23 | Wednesday
18:30 - 19:00 | Arrival participants
19:00 - 19:10 | Opening
19:10 - 19:45 | Company Speaker
19:45 - 20:30 | Keynote Speaker
20:30 - 21:30 | Fun & Drinks
Extra this year:
18:00 - 19:00 | Agile Transformation Kata (VIP Dinner)
September 24 | Thursday
Conference, Workshops & Open Space
09:00 - 10:00 | Keynote by Mary Poppendieck
10:15 - 11:00 Theater room | tbd
10:15 - 11:00 Studio room | tbd
11:15 - 12:00 Theater room | tbd
11:15 - 12:00 Studio room | tbd
12:00 - 13:00 | Lunch
13:00 - 14:00 Theater room | Workshop by tbd
13:00 - 14:00 Studio room | Workshop by tbd
13:00 - 14:00 The Foyer | Roundtable by tbd
14:15 - 14:45 Theater room | tbd
14:15 - 14:45 Studio room | tbd
14:15 - 14:45 The Foyer | tbd
15:00 - 15:30 Theater room | tbd
15:00 - 15:30 Studio room | tbd
15:00 - 15:30 The Foyer | tbd
15:45 - 17:15 Theater room | OPEN SPACE
17:15 - 19:00 | Close Out & Drinks
September 25 | Friday
Master Classes (optional)
09:00 - 14:00 Studio room | tbd
09:00 - 14:00 The Foyer | tbd
09:00 - 14:00 Bank's secret | tbd
14:00 - 15:00 | Sandwiches and close out
Expand your learning by following one of our Master Classes
Stay tuned as we populate our 2020 Master Classes
Option 1 | Agile Transformation Kata
by Joe Krebs & Nils Oud
Changing an eco-system like a company to an agile organization, is a complex endeavor. Using a prescriptive, plan-driven approach is not going to be successful. Why?
First, in an agile transformation you can’t know the end-state and big upfront planning simply does not work. Secondly, to get large buy-in and support from everyone, the leadership team needs to lead by example. We want to show you a different, more agile approach.
This Master Class includes a good balance of theory, plenty of excercises to take home and plenty of fun to keep you engaged throughout the Matser Class!
Option 2 | Mary & Tom Poppendieck
by Mary & Tom Poppendieck
Topic to be decided in March 2020
Not all questions can be found here. Don't hesitate to reach out to us directly.
Tobacco Theater & Directions
You wouldn’t expect it, walking around the small street Nes, the cultural main street of Amsterdam. An impressively high room of 200 m² (over 2000 square feet), constructed of steel and rough white plaster. Industrial, fresh, sturdy and with an obvious love for design and history.
This secret location in the heart of Amsterdam has been the stage for many amazing theater dinners, international product presentations and music presentations, congresses, events, and loving theater performances.
Please follow Tobacco's webpage to obtain the most recent and accurate directions:
On the event itself, there is no need to bring your ticket with you. We use a guest list.
When we get closer to the event, we will contact you to see if you are interested to join a theme lunch with us. We will organize different "theme" tables and this offers you a nice opportunity to meet some other attendees and to discuss your topic of interest.
Master Class Preferences
When ordering, you can indicate your preferred Master Class. If it occurs that a Master Class has not drawn enough participants, then we will contact you for your second preferred Master Class.
Code Of Conduct
All Agile Amsterdam community members are expected to comply with our Agile Amsterdam Code of Conduct:
If you notice any concerns, please contact the Agile Amsterdam event organizers and/or email to firstname.lastname@example.org.
Leading up to the event, please note our following refund and cancellation Policy:
At all times you are able to transfer your registration to someone else. Please contact us so that we can maintain our files.
Agenda & Speaker Changes
Agile Amsterdam is doing it's upmost best to adhere to any published agenda and list of speakers. However, it can always happen that a speaker or company declines or wants a change in assigned slot last minute for any reason beyond our control. We apologize for this and for any inconvenience caused, however, we will always find an alternative and we make sure that the entire content of our event is rich enough to deal with such an exceptional situation.
Owner of Incrementor. Agilist. Speaker. Coach. Trainer.
Agile Amsterdfam 2019
Agile Amsterdam 2019 was our third, successfull edition. Watch the event movie and some of the pictures and testimonials.
Agile Amsterdam 2019 Video
An overview of our event
The short video gives a good impression of Agile Amsterdam 2019. And of course this is the quality and innovation that you can expect in 2020 as well.
Follow this link to all media of Agile Amsterdam 2018.
A great way to to get your open questions answered
When you are still left with unanswered questions and want to connect on certain topics, our Open Space proofs to be a most effective, fun and engaging answer.
Speakers, Companies, Workshops and Roundtables...
We aim for a full engaging day
Yes; there is time to relax as wel. But if you want, you can hop on and off to many inspiring and interactive workshops, roundtable alks and more!
Agile Amsterdam 2018
Again the media was unanimous:
'Congratulations for the organizer of the congress, Nils Oud (Agilist at Incrementor). As far as I am concerned, he has set up a 'boutique' conference: quirky, small-scale and of high quality. The well-organized and wonderful diverse group of invited guests from different countries managed to inspire each other thanks to the top speakers and the mutual contacts' - Saskia Aalberts, Frankwatching
A 2 minute inspiring video
The short video gives a good impression of Agile Amsterdam 2018. And of course this is the quality and innovation that you can expect in 2019 as well.
Follow this link to all media of Agile Amsterdam 2018.
A small selection of the many posts on LinkedIn
Agile Amsterdam on Agility@Scale was really exciting! - Emil Verheijen (VodafoneZiggo)
#Agile Amsterdam 2018 was awesome! - Valentijn Mees (Bosch)
I learned a lot and also I had so much fun at Agile Amsterdam - Yolanda Reis Carrer
I found it a very inspirational event. See you again next year! - Peter Stevens (Shell)
Such a brilliant event. I think I need to this to my annual events calendar! - Cheryl Tansey
We included an Open Space
The Open Space was ideal for people to connect on a more intimate level. They share the same passion for a topic, real issues were discussed and connections are made for for life. At the same time we ran a series of talks parallel for those who did not want to participate in the Open Space.
More fun and learning through gamification
This year we added some gamification elements. A fun way to learn new things and to take away for use at your own company!
The Master Classes were again very populair. Acquired knowledge and interest from the event are further deepened. The aim is always for the participants to take away stuff that can be applied in their own company. Value you can turn into practice!
And again we donated more than 2500 Euro to charity funds!
Agile Amsterdam 2017
Agile Amsterdam truly nourishes and develops the Agile mindset.
What did our audience say?
We received a score of 4.5 out of 5! (150 respondents)
A selection of our 2017 speakers
Jeff Sutherland, Niels Pflaeging, Jurgen Appelo, Spotify and more
The theme was Agile Leadership. Our general consensus is that the companies are still run top-down with little agility, while the staff executing the work are really trying to work agile. This leads to contradictions.
Donations to charity
We want to give back to our community
We almost donated 3000 Euro to charity. A practice we will continue to follow over the next years.
Agile Amsterdam Services
So what do we do? Agile Amsterdam is a brand of incrementor and as such, we offer a diverse range of agile services
Every year we organize one major Agile event. Agile Amsterdam 2017 received a score of 4.5 on a scale of 5. We had Jeff Sutherland speaking and companies such as Spotify, Bol.com and ING. Agile Amsterdam 2018 received even better scores. Check out our video impression! And Agile Amsterdam 2019 is now set for September 25-27.
We organize in-house and on-demand Agile events, Master Classes and Certified trainings. We provide Coaching and Staffing, Private Consultations and Agile Transformation Services. Agile Amsterdam works in partnership with Incrementor; a global operating company with an homebase in New York and in Amsterdam.
We value to stay in touch with the Agile community. We regularly donate to charity. We organize virtual events, such as Round Tables and Lean Coffees. And we write blogs; our latest blog received over 2000 likes on LinkedIn! And we regularly publish newsletters in the realm of Agility. They are well received and we encourage you to sign up.
The Agile Community
We value to stay in touch with the Agile Community.
Therefore we organize Round Tables, Lean Coffees, Newsletters and more.
And yes - we also care for the greater community. We make considerable donations.
Lean Coffee | Agile in EDUCATION
December 12, 2018 | 13:00
Let’s take a strategic look: how do we prepare our next generation to flourish in the Agile company. It is about the school boards, the teachers and the students.
Lean Coffee | Agile in FINANCE
January 17, 2019 | 14:00
What does the agile finance function look like? To serve an agile business, an agile finance function needs to develop and offer new skills. In addition to the traditional accountant’s skill set, critical thinking, relationship building, and understanding of the business model, advanced analytical skills are required. Let's explore Agility in the Finance function; discuss budgeting, ROI and much more.
Lean Coffee | Agile in MARKETING
February 14, 2019 | 14:00
Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. At scale, a high-functioning agile marketing organization can run hundreds of campaigns simultaneously and multiple new ideas every week. Let's discuss!
Lean Coffee | Agile in HR
March 21, 2019 | 14:00
Can HR Become Agile? After conducting 2 successful 'Agile in HR' lean coffee sessions, a third was requested. Continue with us in exploring Agility within the HR function. What are the different roles that HR may play within an organization?
Agile Amsterdam Newsletter
We'll keep you posted.
News from the Agile world.
We care about the world. We donate.
Also participants working for Charity organizations receive special discount.
Samples of our 2017 donations:
Samples of our 2018 donations: