• Agile Amsterdam 2017 - An Agile Leadership Conference

    Agile Amsterdam 2017

    An Agile Leadership Conference

    September 20 | Tobacco Theater, Amsterdam


    "So you are now agile; big deal. But have you reached your full potential? And what's next; what comes after Agile? Time for change. Time for new insights!"

    • September 20 | Warm-Up evening (optional)
    • September 21 | The Conference
    • September 22 | Master Class (optional)



    SPOTIFY | ING BANK | BOSE | BOL.COM | ANWB | INCREMENTOR | The list keeps growing...

    Jeff Sutherland

    Jeff Sutherland

    Dr. Jeff Sutherland is one of the inventors of the Scrum software development process. Together with Ken Schwaber, he created Scrum as a formal process at OOPSLA'95. Sutherland helped to write the Agile Manifesto in 2001. He is the writer of The Scrum Guide.


    "Multi-tasking makes you stupid. Don't do it."

    Niels Pflaeging

    Niels Pflaeging

    Niels Pflaeging is a passionate and thoughtful advocate for a new breed of leadership and profound change in organizations. He is an acclaimed speaker and author of several books, a co-founder and associate of the BetaCodex Network, and president of his own consulting firm based in New York and Wiesbaden.


    "The Blue and the Red – and how to make use of Complexitools in the agile organization“

    Leonoor Koomen

    Leonoor Koomen considers herself an optimistic Agilist, she invites both leaders and coaches all over the world to set steps on their agile journey.

    Jurgen Appelo

    Jurgen Appelo

    Jurgen Appelo is pioneering management to help creative organizations survive and thrive in the 21st century. He offers concrete games, tools, and practices, so you can introduce better management, with fewer managers.


    "Stop Your Agile Transformation! Right. Now."

    Agile Amstyerdam 2017 - An Agile Leadership Conference. Jurriaan Kamer

    Jurriaan Kamer

    Jurriaan is a organization designer and agile change agent who helps organizations become adaptive, responsive, self-organizing ecosystems by implementing new practices, structures, rhythms and technologies that enable transparency, openness, innovation and a progressive way of leading.

    "You will not become agile by implementing scrum"

  • Agile Leadership

    It is time for new insights. Agile Amsterdam 2017 leads the way.

    Time for change. Time for new insights!

    Organizations acknowledge the need for Agility. So we have introduced Scrum, frameworks like SAFe and as management we have become more servant in leadership style. Results are being achieved, but how do we reach our full potential? It is time for new insights. Agile Amsterdam 2017 leads the way.


    Our typical conference participants are today's leaders, managers, directors and board members, but also for those interacting with the leaders (e.g. Architects, Product Owners, Product Management, Portfolio Management). This event is topnotch in every way thinkable.

    10 Top reasons to attend

    • Better than any formal training. We write tomorrow's training curriculums.
    • The best speakers in the field of Agile Organizations.
    • Great way of networking, such as "theme" lunch tables.
    • Learn from respectable companies such as Bose. How do they do it?
    • A subsequent Master Class. Bring your topics to the table.
    • Unique Warm-Up with Jeff Sutherland.
    • Fun. Hands-on. Interactive.
    • The venue. The historical Tobacco theater is ever-so inspiring.
    • An impeccably organized event.
    • Amsterdam. Enjoy the city. We can assist.
  • Speakers on Agile Amsterdam 2017

    We have selected the most respected speakers on Agile Leadership. Stay tuned as the list is growing.

    Jeff Sutherland

    Jeff Sutherland

    Founder of Scrum

    Dr. Jeff Sutherland is one of the inventors of the Scrum software development process. He is the writer of The Scrum Guide.

    Niels Pflaeging

    Niels Pflaeging

    Agile Forward Thinker

    Niels Pflaeging is a passionate and thoughtful advocate for a new breed of leadership and profound change in organizations.

    Jurgen Appelo

    Jurgen Appelo

    Pioneering Agile

    Jurgen Appelo is pioneering management to help creative organizations survive and thrive in the 21st century.

    Jochen Krebs

    Leonoor Koomen

    Lead Agile Enterprise Coach ING

    Leonoor Koomen is an optimistic Agilist and invites leaders and coaches all over the world to set steps on their agile journey.

    Bob Gower

    Bob Gower

    Building a better world

    Building a better world means building better organizations. Bob Gower supports leaders who want to make their organizations faster, leaner, and more responsive.


    Jurriaan Kamer

    Jurriaan Kamer

    Founder at Agile CIO

    Jurriaan is a organization designer and agile change agent who helps organizations become responsive. "You will not become agile by implementing scrum"


    Menno Vis

    Kim Bosman

    Schiphol Group

    Kim is currently Value Stream Owner of Airport Control within Schiphol's Digital Airport Programme, where new time leadership is key.

    Teun van der Vorm

    Teun van der Vorm

    CIO at ANWB

    Professionalizing and transforming organizations to a higher level is his passion. "The manager is a beekeeper, not a shepherd".



    Teun van der Vorm

    Jochen Krebs

    Agile Leadership & Portfolio Management

    Jochen Krebs is an accomplished Agile mentor and instructor. He is the founder of Incrementor, an Agile services company. Joe will talk about Agile Portfolio Management.

    Teun van der Vorm

    Mary Gouseti

    Software Engineer at bol.com

    Mary will co-speak with Menno. This way experience & learnings are shared from both Leadership and Team Member perspective.

    Teun van der Vorm

    Maris ​Prabhakaran

    EMEA Lead Coach at

    Johnson & Johnson

    Maris will share unique insights about Agile Leadership spanning many regions and cultures.

    Teun van der Vorm

    Menno Vis

    IT Director at bol.com

    IT Director with many years of experience leading technology teams at fast growing/fast paced organizations. Passionate about building up and growing high performance teams.

    Teun van der Vorm

    Joakim Sunden

    Agile Coach at Spotify

    Joakim will come over from the USA to share his story at Spotify. Emphasis on Leadership within a Scaled Agile organized company.

    Teun van der Vorm

    Kim van Wilgen

    Innovator, Speaker and Author

    Kim is passionate about enabling organizations to be small at all levels. Her new book "The Continuous Culture" will hit the shops at the time of Agile Amsterdam 2017.

  • The Agenda for the Agile Leadership Conference

    We offer 2 tracks, a "Leadership track" and a "Company track".

    The agenda conveniently allows you to "hop from one track to the other"!


    September 20

    Warm-Up with Jeff Sutherland

    18:00 - 18:30 | Arrival invitees. Hors d'oeuvres


    18:30 - 18:40 | Official kick-off

    18:40 - 20:00 | Jeff Sutherland

    20:00 - 21:00 | Drinks


    September 21

    The Conference

    08:00 - 09:00 | Arrival invitees. Breakfast



    09:00 - 09:15 | Official kick-off

    09:15 - 10:00 | Key note by Niels Pflaeging


    Theater Room

    10:15 - 11:00 | Jurgen Appelo

    11:10 - 11:55 | Jurriaan Kamer

    12:05 - 12:45 | Bol.com


    De Studio

    10:15 - 11:00 | Schiphol

    11:10 - 11:55 | ANWB

    12:05 - 12:45 | Kim van Wilgen



    12:45 - 13:30 | Theme tables

    Table 1 - Niels Pflaeging

    Table 2 - Jurgen Appelo

    Table 3 - Jochen Krebs

    Table X - Company Tables


    Theater Room

    13:30 - 14:10 | ING Bank

    14:20 - 15:00 | Spotify

    15:10 - 15:50 | Bob Gower

    16:00 - 16:30 | Jochen Krebs


    De Studio

    13:30 - 14:10 | Workshop by Niels Pflaeging

    14:20 - 15:00 | Workshop continued

    15:10 - 15:50 | Bose

    16:00 - 16:30 | Johnston & Johnston


    Closing key note

    16:45 - 17:30 | Jurgen Appelo


    Fun, food and drinks

    17:30 - 20:00 | The Winebar


    September 22

    The Master Classes

    09:30 - 10:00 | Arrival invitees. Breakfast.


    10:00 - 10:10 | Official kick-off

    10:10 - 14:00 | Master Class (incl. lunch)

    14:00 - 15:00 | Drinks

  • Our Agile Leadership Master Class

    The Agile experts are in town.

    Deep dive in Leadership & Opportunity to bring your topics of interest to the table

    We are very proud that we can offer you a Master Class on September 22, following and complementing the 2017 Agile Amsterdam event. Since we have the most talented and brightest Agile expert in town; why not make use of that opportunity?


    In short the Master Class builds upon the Agile Leadership event. You will have the opportunity to further discuss what you encountered the day before and have the opportunity to do a deep dive with hands-on exercises to boost your Agile Leadership skills.


    • Summary of the Conference - What are the most prominent new insights?
    • Overview of topics submitted in advance by the participants.
    • Voting of the most valuable topics.
    • Deep dive per topic; workshop and hands-on exercises.
    • Wrap up. Exchange follow-through activities.
  • The Venue for Agile Amsterdam 2017

    Tobacco Theater in downtown Amsterdam.

    Agile Amsterdam 2017 - An Agile Leadership Conference

    Tobacco Theater


    You wouldn’t expect it, walking around the small street Nes, the cultural main street of Amsterdam. An impressively high room of 200 m² (over 2000 square feet), constructed of steel and rough white plaster. Industrial, fresh, sturdy and with an obvious love for design and history.


    This secret location in the heart of Amsterdam has been the stage for many amazing theater dinners, international product presentations and music presentations, congresses, events, and loving theater performances.

    Agile Amsterdam 2017 - An Agile Leadership Conference

    The Rooms

    The Conference Rooms



    An impressive, light and open room with a floor surface of 200m2 (over 2000 square feet) and a ceiling of 8,5m high. Upon entering, the eye is drawn to the northern light, the industrial bar and the steel balcony, rough but with rich details. Unique!




    An impressive, 9 meters high space with a slanted glass roof and clean sleek walls. On the wall there’s the somewhat naughty picture by Jomez, The Last Supper. We love it!

    Agile Amsterdam 2017 - An Agile Leadership Conference

    The Wine Cellars

    Fun, drinks



    The authentic wine cellars of TOBACCO Theater are hidden in the catacombs of this old tobacco auction house. A classical scene of artistic curves and bows and Mediterranean walls.



    The wine cellars boast their own bar, sound system, and a cosy fireplace. The rural French atmosphere is enhanced by the long oak tables with small wooden seats and high tables made from oil drums.


    Enjoy the city in September

    Amsterdam is the Netherlands’ capital, known for its artistic heritage, elaborate canal system and narrow houses with gabled facades, legacies of the city’s 17th-century Golden Age. Its Museum District houses the Van Gogh Museum, works by Rembrandt and Vermeer at the Rijksmuseum, and modern art at the Stedelijk. Cycling is key to the city’s character, and there are numerous bike paths.






  • Registration and Event Pricing

    We deliver Value. This is our promise to you.



    Conference | 750 Euro *

    Conference & Master Class | 1100 Euro *


    * Includes the optional September 20 evening warm-up with Jeff Sutherland


    Group Discount

    We provide discount for groups of 4 and more. Please contact us for details.

  • Connect with the Agile Amsterdam 2017 team


    Agile NY comes to Amsterdam.


    Agile NYC has earned it's marks: for 10 years in a row its Conference has been very successful. It has a trademark of attracting the most inspiring and respected speakers. From the scrum founders such as Jeff Sutherland and Ken Schwaber up to key opinion leaders such as Niels Pflaeging and Henrik Kniberg. For more details, go to www.agilenyc.org

    NES 75-87, AMSTERDAM
  • About the Agile Amsterdam 2017 team

    We know Agile. It is in our DNA.

    We know how to organize a good Conference.

    We are on a mission to make a change.

    It is time for new insights!

    Nils Oud @ Agile Amsterdam 2017 Conference

    Nils Oud

    Agile Leader

    From within my passion for Lean and Agility practices, I commit myself in delivering this topnotch event.


    Jochen Krebs @ Agile Amsterdam 2017 Conference

    Joe Krebs

    Owner of Incrementor. Sponsor to Agile NYC.

    Sponsor to Agile Amsterdam 2017.

    Joe is a proud sponsor of the Agile NYC conference. After 10 years of success, Joe decided that it is time to bring this event to Amsterdam.

  • FAQ

    Not all questions can be found here. Don't hesitate to reach out to us directly.


    TOBACCO Theater can be well reached by foot, it’s a 15 minute walk from Amsterdam central station.


    From the Stationsplein go in the direction of the Rokin and the Dam. The Nes is a side street off the Dam, behind the National Monument. At the entrance of the Nes is a souvenir shop with a big yellow clog outside during shopping hours. Enter this street and follow it, you’ll find us on the left side on number 75.


    Do you prefer public transport, no problem! At central station you take tram 1, 2 & 5 and exit at stop “Spui” on the side of the Nieuwezijds Voorburgwal. If you take tram 4, 9, 14, 16 & 24 you exit at “Spui” on the side of the Rokin. For more options please go to 9292.nl.


    For more details: www.tobacco.nl/en/contact/route/


    You can reach TOBACCO Theater within 20 minutes from the A10. It is possible to enter or exit your car in front of the theater.


    For parking you can ask our help. We have good value parking tickets for Parking Waterlooplein and The Bank (Amstelstraat 12). For €20.00 you can park for 24 hours. These tickets allow you to park affordably and within 10 minute walking distance from the theater. These tickets have to be ordered at least 10 days before the event. Let us know what kind of tickets you need and how many.


    Near our theater are multiple large parkings:

    • Parking Oosterdok – 10 minute walk – The cheapest: €1,50 per 20 minutes and 5 hours to 24 hours €10
    • Parking De Bijenkorf – 5 minutes walk
    • Parking Waterlooplein – 7 minutes walk
    • Parking Stadhuis Muziektheater – 7 minutes walk
    • Parking Nieuwezijds Kolk – 7 minutes walk
    • Parking The Bank – 8 minutes walk
    • Parking P1 Centraal Station – 10 minutes walk


    For more details: www.tobacco.nl/en/contact/route/



    The nearby hotels that we approached, claim that their best prices can be found via the larger hotel sites, such as:

    We therefore recommend to use these booking sites.

    For some international visitors we have recommended the IBIS hotel, which is quite close by and 3-star (priced).





    On the event itself, please bring your ticket with you so that we can match it up with our records. You will be offered a batch with name tag and company name.


    Theme lunch

    When we get closer to the event, we will contact you to see if you are interested to join a theme lunch with us. We will organize different "theme" tables and this offers you a nice opportunity to meet some other attendees and to discuss your topic of interest.



    Leading up to the event, please note our following refund and cancellation Policy:

    • If you cancel before May 31 2017, you will be refunded your registration fee less a 10% administrative processing fee
    • If you cancel on or after May 31, 2017 but before July 15 2017, you will be refunded 50% of your registration fee
    • If you cancel on or after July 15 2017 but before August 20, 2017, you will be refunded 25% of your registration fee
    • If you cancel on or after August 21 2017, you will not be eligible for a refund

    At all times you are able to transfer your registration to someone else. Please contact us so that we can maintain our files.