Our 2022 theme: 'Agile adoption accelerates'
Why is that?
What are our Experiences, Opportunities, Trends and Challenges?
And what about the Agile Frameworks, Techniques and Tools?
This lustrum year, you can hop on/off on 4 different tracks!
Track 1 | Visionaries
Visionairs, like Jurgen Appelo, Jurriaan Kamer, Marc Nieman, Dave West (and more), will share their vision of Agility for the upcoming years.
Track 2 | Organizations
Super exciting organizations, like Lightyear, the Dutch Police Force, Volvo, Rabobank, Bose (and more), will share their Agile journey and their next steps.
Track 3 | Agile Kata (and how does Scrum fit in?)
Could teams alternate between Scrum and the Agile Kata? The Agile Kata takes teams, functions, and organizations to higher levels of business agility. With speakers like Amanda Colliander and Joe Krebs
Track 4 | Education
Agile adoption is particularly accelerating in schools. For this reason, we decided that they earned their own track in our lustrum edition with speakers like Dieter Möckelmann, and Mirjam Draijer
'It was so awesome. Being there felt like sharing your day with a large group of agile friends.
Thanks a lot!'
Leonoor Koomen, Lead Agile Enterprise Coach
'A good mix of great inspiring and thought-provoking speakers, enthusiastic attendees at a top-location. Looking forward to Agile Amsterdam 2020!'
Sander Veenis, Agile Coach
'Super! It was really an inspiring event. Loved the location and mostly the passion and
interaction with all the other participants.'
Linda de Boer, Scrum Master
Who do we expect?
We love to see anyone who has an interest in Agility.
Join our conference to learn, share and connect with peers.
The 2022 Agenda
Stay tuned as we fill in the slots for the three days ahead of us.
Please note that on the conference day, we offer three tracks to pick and choose from!
18:45 - 19:00 | Welcome words and Pre-Opening by chairperson
19:00 - 19:45 | Jurgen Appelo (keynote Speaker)
20:00 - 20:45 | The unFIX model by Jurgen Appelo (TALK/WORKSHOP)
09:00 - 09:15 | Welcome words and Opening by chairperson
09:15 - 10:00 | Jurriaan Kamer (keynote Speaker)
Visionary Track (main room):
10:15 - 11:00 | Marc Nieman (keynote Speaker)
11:15 - 12:00 | 'Future of Agility' (CEO Scrum.org - Dave West)
Organization Track (room 2):
10:15 - 11:00 | The Dutch Police Force
11:15 - 12:00 | Lightyear (Michelle Siau)
Organization Track (room 3):
10:15 - 11:00 | Bose (Mohamed Nawari)
11:15 - 12:00 | -
Education Track (room 4):
10:15 - 11:00 | Dieter Möckelmann
11:15 - 12:00 | Mirjam Draijer
Visionary Track (main room):
13:00 - 14:00 | 'Business drawing' by Jeroen Blijsie & Josje van Beek (WORKSHOP)
14:15 - 15:15 | 'Working with Obeya' by Tim Wiegel (WORKSHOP)
Agile Kata Track (room 2):
13:00 - 14:00 | Amanda Colliander (Kata @ Volvo)
14:15 - 15:15 | Joe Krebs (Scrum and/or Agile Kata?) (TALK/WORKSHOP)
Organization Track (room 3):
13:00 - 13:30 | Rabobank by Marc Eelen
13:45 - 14:30 | 'Psychological Safety' by Amir Esmailzadeh (WORKSHOP)
14:45 - 15:30 | 'Help your team grow' by Saskia Aalberts (WORKSHOP)
Education Track (room 4):
13:00 - 14:00 | Tante Lean
14:15 - 15:00 | Niels Rook (MBOScrum)
10:00 - 15:00 | Incl. lunch
Option 1: Agile Kata. Invoke change in an agile way; not plan-driven. By Incrementor
Option 2: The top 10 Product Ownership masteries. Each mastery with an angel to drive impactful change. By Incrementor
Option 3: The top 5 of the Liberating Structures. By Tante Lean (business & education agnostic)
Option 4: Visual facilitation techniques. By Jeroen Blijsie. Applying versatile visual facilitation techniques that will help you support your team meetings with visual tools and techniques.
Please choose your preferred masterclass (and your second and third preferred choice, in case your preferred masterclass is full)
Meet our Speakers, Trainers and other contributors
Stay tuned as we more and more speakers, companies and trainers are added.
Keynote speaker at Agile Amsterdam 2022
Organization designer & transformation at The Ready | Author 'Formula X' | Speaker
Jurriaan is the co-author of the book "Formula X: how to reach extreme acceleration in your organization". And articles including "Beyond Agile: why agile hasn't fixed your problems", "How to build your own Spotify model" and “How to make your organization as fast and agile as a Formula 1 team”.
As a transformation coach at The Ready, he supports leaders who want to make their organizations 'complexity conscious' and 'people positive'.
Agile Transformation Coach at Lightyear
As a transformation coach, I surround myself with the people needed in order to transform a department or business unit towards an Agile way of working.
This requires knowing where the ownership is of the transformation as well as knowing which team, people can help with implementation and augmentation of the ability to self-learn, grow in autonomy, reduce the cost of delay and increase value for the customer.
Willem van den Corput
VP Engineering - Making history at Lightyear and Driving Clean Mobility everywhere, for everyone
'A year of change, growth and progress since the unveiling of Lightyear One. Building the future and bringing about clean mobility for everyone, everywhere, we will deliver the change the world needs.'
In his talk, together with Michelle Siau, find out what the way of working is within Lightyear and which challenges a fast growing company has.
Leader in visual team facilitation. Author.
Jeroen works with teams on forming visions and strategies, team collaboration and solving critical issues in a wide variety of settings. He loves facilitating real interaction, playful and with joy. As a business change expert, he uses visual tools to open up dialogues, connect ideas and stimulate people to share ideas for the future.
He and his team also educate professionals in the field of (visual) facilitation. How can a vision be shared without a visual? Author of The World of Visual Facilitation and Hartelijk Gefaciliteerd! and founder of The Visual Connection.
Josje van Beek
Agile transformation coach and visual facilitator
Josje brings together two worlds: Agile and Communication. She has a degree in Communication science and is a certified Agile and Lean professional. Josje has worked for over 10 years in agile environments and uses business drawing to enable teams to work on IT solutions and innovation. She can teach you how to visually facilitate teams, how to create digital business drawings, and how to create communication campaigns for agile purposes.
CEO of Scrum.org
Dave is passionate about the future of work and how to build organizations that unlock the potential for everyone in a complex world.
A frequent keynote speaker and widely published author. His books include The Nexus Framework For Scaling Scrum and Head First Object-Oriented Analysis and Design.
Prior to joining Scrum.org, he was
Chief Product Officer at Tasktop where he was responsible for product management, engineering, and architecture.
Spreker, gespreksleider en dagvoorzitter voor het onderwijs in de 21e eeuw
🇳🇱 Als veelgevraagd spreker, gespreksleider en dagvoorzitter inspireert Dieter Möckelmann anderen over onderwijs in de 21e eeuw. Met de kennis die hij heeft opgedaan in 20 jaar ‘onderwijs met ICT’ weet hij vele luisteraars te boeien. Zijn presentaties vallen goed in de smaak doordat hij humor en kennis op authentieke wijze weet te combineren. Door zijn werk als onderwijsadviseur kan hij spreken uit ervaring. De voorbeelden die hij presenteert zijn praktisch, prikkelend en uitdagend!
trainer, coach, internationaal gecertificeerd NLP trainer en mBit
coach, onderwijs- en gedragsspecialist.
🇳🇱 Na 22 jaar geleden begonnen te zijn met het werken binnen het speciaal onderwijs, heeft Mirjam de passie voor het werken binnen het onderwijs gecombineerd met het
trainingen geven aan schoolteams, besturen, leerkrachten en andere lagen binnen het onderwijs.
Met de methodieken NLP, oplossingsgericht werken, TA en systemisch werk weet ze binnen en buiten het onderwijs mensen te laten ontdekken en ervaren op welke (onbewuste) gebieden zij kunnen groeien.
Co-Founder of MBOScrum
In his 24-year teaching career in secondary education and senior secondary vocational education, he has been continuously looking for ways to better motivate students to learn and how to better connect with what the student needs. He has discovered that with scrum it is possible to differentiate better.
Niels has now helped several education teams to work with scrum in the agile mindset. His presentations are inspiring for teachers, training managers and school leaders.
Change Leader and Line Manager at Volvo Cars
Amanda Colliander has led Agile software product teams for many years and today works as Agile Change Leader at Volvo Cars. She has a focus on coaching leaders and teams often using Toyota Kata to enable continuous exploration and learning.
Creator of the Agile Kata, and Agile Transformation Expert at Incrementor
Agile coach at Wemanity and CX champion at Management 3.0
Marc believes in the power of people; the ability to achieve amazing things through true collaboration! Unfortunately, too often that power is diminished or blocked by unsupportive corporate structures and cultures.
As Agile and leadership coach Marc supports people to transform the way they organize and manage work, creating cultures and structures that support engaged employees to create value for companies, customers, and society.
Product Owner at Bose Corporation
Experienced Process/Product Manager with a strong focus on turning Business Strategy into Reality.
Scrum Master, coach, mentor @ Rabobank
'It’s not that I know better but I do know it could be better.'
My talk is about “The contradiction between Agile working and the rigid banking world.” Rabobank is in a transition. The road to being able to respond quickly to the demand of the customer and the environment has been started a long time ago and more and more parts of the bank are being sucked into this. The new way of working is called S@S, Simplify at Scale. What do you encounter if you have to work in this S@S way as part of the organization, what does that look like and what is the future?
Agile Transformation Coach | Team Facilitator
How to help your Scrum Team grow - Analysis and the right interventions based on Tuckman's Stages of Development. Based on systemic ideas and full of practical examples.
Scrum Master | (Agile) Coach | Workplace Wellbeing & Leadership development
Amir will lead an inspiring workshop around the theme 'Psychological Safety'. It will be theoretically based from his masters, complimented with his his years of experience in many companies.
(talk with the Dutch Police Force)
Tim is a full-time coach that consults and trains (senior) leadership teams and their coaches in the use of Obeya to lead their organization.
In his book, ‘Leading with Obeya’ he developed a practical method on how to apply Obeya to lead the organization and bring strategy into practice. He is an advocate for applying this method to promote lean and agile ways of thinking and acting, not just on the work floor but particularly there where strategic decision-making takes place.
Aswin van Veggel
Agile pionier bij de Politie
Aswin is Police Chief and Agile advocate at the Dutch Police and he will explain how the Agile movement started in the East Netherland Police Unit.
He has been involved with many Agile initiatives and promoting ways of working like Scrum and Obeya to accelerate adoption and the benefits of working with these methods throughout the Dutch National Police.
The Master Classes
Each Master Class will come with a Certificate Of Attendance upon request.
Stay tuned as we add more detailed descriptions to our 2022 Master Classes
Option 1 | Practicing Business Agility
by Joe Krebs (or substitude certified trainer)
For anyone who wants to learn and apply new, hands-on techniques.
We expect Change Agents, from Scrum masters, Agile Coaches, Product Owners to Management and Leadership roles.
Originating in martial arts, a Kata involves deliberate, repetitive practice to master a form. In business the pattern of a Kata is foundational for continuous improvement.
By implementing Kata, an organization can build new habits and skills to shift a corporate culture. Those foundational Kata, or forms if you will, are called the Improvement Kata and Coaching Kata and have their roots in Toyota manufacturing.
Option 2 | The top 10 Product Ownership masteries.
by Nils Oud (or substitude certified trainer)
For anyone who is responsible to maximize the value for the customer and the company.
We expect Product Owners, Product Managers and other product related stakeholders (like managers and executives.
Learn what product ownership is all about. Ever heard of the three V's? Have you ever tried to map your stakeholders? And what about saying no. So many techniques and traits are out there. Let's zoom in on the top 10 masteries of the Product Owner.
Option 3 | Change! With the liberating structures
by Tante Lean
For anyone that wants to learn and apply new, hands-on techniques.
We expect Scrum masters, Agile Coaches, Team members, Product Owners, and Leadership.
When you feel included and engaged, do you do a better job? Do you think teams in which people work well together produce much better results? Have you noticed the best ideas often come from unexpected sources? Do you want to work at the top of your intelligence and give the same opportunity to others?
If YES, we have found this is the kind of organization and community that people want to be part of. AND, Liberating Structures help make it happen.
Option 4 | Visual facilitation techniques
by Jeroen Blijsie
Visual facilitation techniques foster real dialogue in teams and help focus on what matters. So leave the projector off and take out your markers. But how to do that?
In this masterclass, Jeroen Blijsie you will take you a step further than business drawing — applying versatile visual facilitation techniques that will help you support your team meetings with visual tools and techniques.
Warm-up Evening, Conference and
(€ 1324,95 incl. VAT, but the VAT will be reclaimed by your company. Foreign companies always register without VAT)
Warm-up Evening, and Conference
One Masterclass on November 25
For groups of 2 and more. Contact us for more details.
Contact us for more information.
Special pricing for Education
Warm-up Evening, and Conference
We honor the special budget rules within the educational system.
Applies for those who work within the Educational system.
And receive 50% discount on any of the conference packages. Please contact firstname.lastname@example.org to receive your 50%-discounted conference tickets.
Casa Hotel. Eerste Ringdijkstraat 4, Amsterdam.
Very modern hotel
The legendary story of Casa starts with four friends and a mission. Casa was founded in the late ‘50s, to help solve the housing shortage for students. By also offering rooms to hotel guests in the building, Casa is – to this day – able to provide students enjoyable and affordable student housing. And that makes for a unique mixture of people that’ll never bore you.
Convenience is key
Explore up-and-coming Amsterdam-Oost, nestled among lots of bars, restaurants, boutiques and the famous Amstel River. Highlights are certainly Oosterpark, Frankendael Park and the majestic Tropenmuseum. What are you waiting for?
How to get there? https://hotelcasa.nl/location/
Our Sponsors and Partners
Incrementor is a GOLD sponsor. Thank you!
Tante Lean is a GOLD sponsor. Thank you!
Tante Lean helps education to create more value in change, innovation, and invokes improvement. We do this from an Agile mindset. This creates unprecedented levels of productivity, quality, and commitment.
ProductOwners.org is a BRONZE sponsor. Thank you!
Helping People and Teams Solve Complex Problems
Scrum.org, The Home of Scrum, is founded as a mission-based organization to help people and teams solve complex problems. We do this by enabling people to apply Professional Scrum through training courses, certifications and ongoing learning all based on a common set of competencies.
Interested in becoming our sponsor?
We offer GOLD, SILVER or BRONZE partnership. Several companies have been our partners before you - contact us for references and possibilities.
Cancellation (covid-19 related)
With the current covid-19 virus, we will be flexible with refunds and vouchers. At all times you are able to transfer your registration to someone else. If you want to transfer your ticket, please contact us so that we can maintain our files.
Cancellation (not covid-19 related)
Leading up to the event, please note our following refund and cancellation policy:
If you cancel before June 01 2022, you will be refunded your registration fee less a 10% administrative processing fee
If you cancel on or after June 01 2022, but before July 31 2022, you will be refunded 50% of your registration fee
If you cancel on or after July 31 2022, but before August 31, 2022, you will be refunded 25% of your registration fee
If you cancel on or after August 31 2022, you will not be eligible for a refund
At all times you can transfer your registration to someone else. Please contact us so that we can maintain our files.
Code of Conduct
All Agile Amsterdam community members are expected to comply with our Agile Amsterdam Code of Conduct:
Agenda and Speaker Changes
Agile Amsterdam is doing its upmost best to adhere to any published agenda and list of speakers. However, it can always happen that a speaker or company declines or wants a change in assigned slot last minute for any reason beyond our control. We apologize for this and for any inconvenience caused, however, we will always find an alternative and we make sure that the entire content of our event is rich enough to deal with such an exceptional situation.
Master Class Changes
As an organizer, it is our commitment to attract as many students as possible for our offered classes so that learning is optimal. However, sometimes it is beyond our control that in a highly exceptional case a certain class may not attract enough participants for meaningful learning. When this happens, we are committed to informing our students at least 4 weeks ahead of the anticipated start date, offer the registered students an alternative discounted learning track, and when this is not feasible or accepted by the registered student, refund the ticket price entirely and immediately.
Master Class Trainers
As an organizer, we are committed to assigning a qualified trainer to our classes (preferably Scrum.org, IC Agile Institute and/or SAFe licensed). As all our trainers are of the highest standards, we exercise the right to assign a specific trainer to a class as we deem most appropriate. This means that a last-minute change in trainer may be possible.
Casa Hotel Special Offer
Negotiation is under way. Normally, we negotiate a discount of 10%.
The nearby hotels that we approached, claim that their best prices can be found via the larger hotel sites, such as:
We, therefore, recommend using these booking sites.
At the event itself, there is no need to bring your ticket with you. We use a guest list.
When we get closer to the event, we will contact you to see if you are interested to join a theme lunch with us. We will organize different "theme" tables and this offers you a nice opportunity to meet some other attendees and to discuss your topic of interest.
It is best for you to consult the hotel directions page: https://hotelcasa.nl/location/