• AGILE AMSTERDAM 2022

    September 22, 2022 (Conference day)

    'The line-up of thought-leaders​ and companies, like Jurgen Appelo, Jurriaan Kamer, Lightyear, and the Dutch Police Force,  are always impressive and carefully selected.'

  • Our 2022 theme: 'Agile adoption accelerates'

    We see an explosive increase in Agile adoption across the functions of the organization, and across all industries, including our Schooling System [1][2].

     

    Why is that?

    What are our Experiences, Opportunities, Trends and Challenges?

    And what about the Agile Frameworks, Techniques and Tools?

     

    This lustrum year, you can hop on/off on 4 different tracks!

    Track 1 | Visionaries

    Visionairs, like Jurgen Appelo, Jurriaan Kamer, Marc Nieman, Dave West (and more), will share their vision of Agility for the upcoming years.

    Track 2 | Organizations

    Super exciting organizations, like Lightyear, the Dutch Police Force, Volvo, Rabobank, Bose (and more), will share their Agile journey and their next steps.

    Track 3 | Agile Kata (and how does Scrum fit in?)

    Could teams alternate between Scrum and the Agile Kata? The Agile Kata takes teams, functions, and organizations to higher levels of business agility. With speakers like Amanda Colliander and Joe Krebs

    Track 4 | Education

    Agile adoption is particularly accelerating in schools. For this reason, we decided that they earned their own track in our lustrum edition with speakers like Dieter Möckelmann, and Mirjam Draijer

  • What our Happy Attendees say

    'It was so awesome. Being there felt like sharing your day with a large group of agile friends.

    Thanks a lot!'

     

     

    Leonoor Koomen, Lead Agile Enterprise Coach

    'A good mix of great inspiring and thought-provoking speakers, enthusiastic attendees at a top-location. Looking forward to Agile Amsterdam 2020!'

     

    Sander Veenis, Agile Coach

    'Super! It was really an inspiring event. Loved the location and mostly the passion and

    interaction with all the other participants.'

     

     

    Linda de Boer, Scrum Master

  • Why should you attend?

    1

    Better than any formal training

    Get tomorrow's training from today's leading voices. Learn what Agility is all about!

    2

    Connect with expert speakers and companies

    Agile adoption is accelerating. Learn what you can do differently. Learn and get inspired by others.

    3

    Meet your peers and build connections

    Sharing experiences and building connections to last.

    4

    Walk away with hands-on techniques

    In this conference we apply several techniques from the Liberating Structures. You can apply them immediately when returning to your organization.

    5

    Good Cost/Benefit ratio

    This conference has proven to be good value for your money. For four years we receive 4.5 - 5 star ratings!

    6

    And have some fun as well!

    Finally we can meet again in person. Get a drink and create new friends.

  • Who do we expect?

    We love to see anyone who has an interest in Agility.

    Join our conference to learn, share and connect with peers.

    • Executives,  directors, change managers, line managers, tribe leads, PMO leads
    • Developers, scrum masters, teachers, agile coaches, product owners, product managers
  • The 2022 Agenda

    Stay tuned as we fill in the slots for the three days ahead of us.

    Please note that on the conference day, we offer three tracks to pick and choose from!

    WARM-UP

    Main Room

    18:45 - 19:00 | Welcome words and Pre-Opening by chairperson

    19:00 - 19:45 | Jurgen Appelo (keynote Speaker)

    20:00 - 20:45 | The unFIX model by Jurgen Appelo (TALK/WORKSHOP)

    OPENING

    Main Room

    09:00 - 09:15 | Welcome words and Opening by chairperson

    09:15 - 10:00 | Jurriaan Kamer (keynote Speaker)

     

    MORNING TRACKS

    Visionary Track (main room):

    10:15 - 11:00 | Marc Nieman (keynote Speaker)

    11:15 - 12:00 | 'Future of Agility' (CEO Scrum.org - Dave West)

     

    Organization Track (room 2):

    10:15 - 11:00 | The Dutch Police Force

    11:15 - 12:00 | Lightyear (Michelle Siau)

     

    Organization Track (room 3):

    10:15 - 11:00 | Bose (Mohamed Nawari)

    11:15 - 12:00 | -

     

    Education Track (room 4):

    10:15 - 11:00 | Dieter Möckelmann

    11:15 - 12:00 | Mirjam Draijer

     

     

    LUNCH (12:15 - 13:00)

     

    AFTERNOON TRACKS

    Visionary Track (main room):

    13:00 - 14:00 | 'Business drawing' by Jeroen Blijsie & Josje van Beek (WORKSHOP)

    14:15 - 15:15 | 'Working with Obeya' by Tim Wiegel (WORKSHOP)

     

    Agile Kata Track (room 2):

    13:00 - 14:00 | Amanda Colliander (Kata @ Volvo)

    14:15 - 15:15 | Joe Krebs (Scrum and/or Agile Kata?) (TALK/WORKSHOP)

     

    Organization Track (room 3):

    13:00 - 13:30 | Rabobank by Marc Eelen

    13:45 - 14:30 | 'Psychological Safety' by Amir Esmailzadeh (WORKSHOP)

    14:45 - 15:30 | 'Help your team grow' by Saskia Aalberts (WORKSHOP)

     

    Education Track (room 4):

    13:00 - 14:00 | Tante Lean

    14:15 - 15:00 | Niels Rook (MBOScrum)

     

    OPEN SPACE

    15:30 - 17:00 | Open Space & Closing

    MASTERCLASSES

    Different Rooms

    10:00 - 15:00 | Incl. lunch

     

    Option 1: Agile Kata. Invoke change in an agile way; not plan-driven. By Incrementor

     

    Option 2: The top 10 Product Ownership masteries. Each mastery with an angel to drive impactful change. By Incrementor

     

    Option 3: The top 5 of the Liberating Structures. By Tante Lean (business & education agnostic)

     

    Option 4: Visual facilitation techniques. By Jeroen Blijsie. Applying versatile visual facilitation techniques that will help you support your team meetings with visual tools and techniques.

     

    Please choose your preferred masterclass (and your second and third preferred choice, in case your preferred masterclass is full)

  • Meet our Speakers, Trainers and other contributors

    Stay tuned as we more and more speakers, companies and trainers are added.

    Jurgen Appelo

    Keynote speaker at Agile Amsterdam 2022

    Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker.

    Jurriaan Kamer

    Organization designer & transformation at The Ready | Author 'Formula X' | Speaker​

    Jurriaan is the co-author of the book "Formula X: how to reach extreme acceleration in your organization". And articles including "Beyond Agile: why agile hasn't fixed your problems", "How to build your own Spotify model" and “How to make your organization as fast and agile as a Formula 1 team”.

     

    As a transformation coach at The Ready, he supports leaders who want to make their organizations 'complexity conscious' and 'people positive'.

    Michelle Siau

    Agile Transformation Coach at Lightyear

    As a transformation coach, I surround myself with the people needed in order to transform a department or business unit towards an Agile way of working.

     

    This requires knowing where the ownership is of the transformation as well as knowing which team, people can help with implementation and augmentation of the ability to self-learn, grow in autonomy, reduce the cost of delay and increase value for the customer.

    Willem van den Corput

    VP Engineering - Making history at Lightyear and Driving Clean Mobility everywhere, for everyone

    'A year of change, growth and progress since the unveiling of Lightyear One. Building the future and bringing about clean mobility for everyone, everywhere, we will deliver the change the world needs.'

     

    In his talk, together with Michelle Siau, find out what the way of working is within Lightyear and which challenges a fast growing company has.

    Jeroen Blijsie

    Leader in visual team facilitation. Author.

    Jeroen works with teams on forming visions and strategies, team collaboration and solving critical issues in a wide variety of settings. He loves facilitating real interaction, playful and with joy. As a business change expert, he uses visual tools to open up dialogues, connect ideas and stimulate people to share ideas for the future.

     

    He and his team also educate professionals in the field of (visual) facilitation. How can a vision be shared without a visual? Author of The World of Visual Facilitation and Hartelijk Gefaciliteerd! and founder of The Visual Connection.

    Josje van Beek

    Agile transformation coach and visual facilitator

    Josje brings together two worlds: Agile and Communication. She has a degree in Communication science and is a certified Agile and Lean professional. Josje has worked for over 10 years in agile environments and uses business drawing to enable teams to work on IT solutions and innovation. She can teach you how to visually facilitate teams, how to create digital business drawings, and how to create communication campaigns for agile purposes.

    Dave West

    CEO of Scrum.org

    Dave is passionate about the future of work and how to build organizations that unlock the potential for everyone in a complex world.

     

    A frequent keynote speaker and widely published author. His books include The Nexus Framework For Scaling Scrum and Head First Object-Oriented Analysis and Design.

     

    Prior to joining Scrum.org, he was

    Chief Product Officer at Tasktop where he was responsible for product management, engineering, and architecture.

    Dieter Möckelmann

    Spreker, gespreksleider en dagvoorzitter voor het onderwijs in de 21e eeuw

    🇳🇱 Als veelgevraagd spreker, gespreksleider en dagvoorzitter inspireert Dieter Möckelmann anderen over onderwijs in de 21e eeuw. Met de kennis die hij heeft opgedaan in 20 jaar ‘onderwijs met ICT’ weet hij vele luisteraars te boeien. Zijn presentaties vallen goed in de smaak doordat hij humor en kennis op authentieke wijze weet te combineren. Door zijn werk als onderwijsadviseur kan hij spreken uit ervaring. De voorbeelden die hij presenteert zijn praktisch, prikkelend en uitdagend!

    Mirjam Draijer

    trainer, coach, internationaal gecertificeerd NLP trainer en mBit
    coach, onderwijs- en gedragsspecialist.

    🇳🇱 Na 22 jaar geleden begonnen te zijn met het werken binnen het speciaal onderwijs, heeft Mirjam de passie voor het werken binnen het onderwijs gecombineerd met het
    trainingen geven aan schoolteams, besturen, leerkrachten en andere lagen binnen het onderwijs.

     

    Met de methodieken NLP, oplossingsgericht werken, TA en systemisch werk weet ze binnen en buiten het onderwijs mensen te laten ontdekken en ervaren op welke (onbewuste) gebieden zij kunnen groeien.

    Niels Rook

    Co-Founder of MBOScrum

    In his 24-year teaching career in secondary education and senior secondary vocational education, he has been continuously looking for ways to better motivate students to learn and how to better connect with what the student needs. He has discovered that with scrum it is possible to differentiate better.

     

    Niels has now helped several education teams to work with scrum in the agile mindset. His presentations are inspiring for teachers, training managers and school leaders.

    Amanda Colliander

    Change Leader and Line Manager at Volvo Cars​

    Amanda Colliander has led Agile software product teams for many years and today works as Agile Change Leader at Volvo Cars. She has a focus on coaching leaders and teams often using Toyota Kata to enable continuous exploration and learning.

    Joe Krebs

    Creator of the Agile Kata, and Agile Transformation Expert at Incrementor

    Use the Agile Kata for Agile Transformations and steer Improvements in your organization in an agile way. Learn about the Agile Kata, and get started with a proven patterns to create excellence.

    Marc Nieman

    Agile coach at Wemanity and CX champion at Management 3.0

    Marc believes in the power of people; the ability to achieve amazing things through true collaboration! Unfortunately, too often that power is diminished or blocked by unsupportive corporate structures and cultures.

     

    As Agile and leadership coach Marc supports people to transform the way they organize and manage work, creating cultures and structures that support engaged employees to create value for companies, customers, and society.

    Mohamed Nawari

    Product Owner at Bose Corporation

    Experienced Process/Product Manager with a strong focus on turning Business Strategy into Reality.

     

     

    Marc Eelen

    Scrum Master, coach, mentor @ Rabobank

    'It’s not that I know better but I do know it could be better.'

     

    My talk is about “The contradiction between Agile working and the rigid banking world.” Rabobank is in a transition. The road to being able to respond quickly to the demand of the customer and the environment has been started a long time ago and more and more parts of the bank are being sucked into this. The new way of working is called S@S, Simplify at Scale. What do you encounter if you have to work in this S@S way as part of the organization, what does that look like and what is the future?

    Saskia Aalberts

    Agile Transformation Coach | Team Facilitator

    How to help your Scrum Team grow - Analysis and the right interventions based on Tuckman's Stages of Development. Based on systemic ideas and full of practical examples.

    Amir Esmailzadeh

    Scrum Master | (Agile) Coach | Workplace Wellbeing & Leadership development

    Amir will lead an inspiring workshop around the theme 'Psychological Safety'. It will be theoretically based from his masters, complimented with his his years of experience in many companies.

    Tim Wiegel

    (talk with the Dutch Police Force)

    Obeya Coach, Trainer and Author (ObeyaCoaching.com)

    Tim is a full-time coach that consults and trains (senior) leadership teams and their coaches in the use of Obeya to lead their organization.

     

    In his book, ‘Leading with Obeya’ he developed a practical method on how to apply Obeya to lead the organization and bring strategy into practice. He is an advocate for applying this method to promote lean and agile ways of thinking and acting, not just on the work floor but particularly there where strategic decision-making takes place.

    Aswin van Veggel

    Agile pionier bij de Politie

    Aswin is Police Chief and Agile advocate at the Dutch Police and he will explain how the Agile movement started in the East Netherland Police Unit.

     

    He has been involved with many Agile initiatives and promoting ways of working like Scrum and Obeya to accelerate adoption and the benefits of working with these methods throughout the Dutch National Police.

  • The Master Classes

    Each Master Class will come with a Certificate Of Attendance upon request.

    Stay tuned as we add more detailed descriptions to our 2022 Master Classes

    Option 1 | Practicing Business Agility

    by Joe Krebs (or substitude certified trainer)

    For anyone who wants to learn and apply new, hands-on techniques.

     

    We expect Change Agents, from Scrum masters, Agile Coaches, Product Owners to Management and Leadership roles.

     

    Originating in martial arts, a Kata involves deliberate, repetitive practice to master a form. In business the pattern of a Kata is foundational for continuous improvement.

     

    By implementing Kata, an organization can build new habits and skills to shift a corporate culture. Those foundational Kata, or forms if you will, are called the Improvement Kata and Coaching Kata and have their roots in Toyota manufacturing.

    Option 2 | The top 10 Product Ownership masteries.

    by Nils Oud (or substitude certified trainer)

    For anyone who is responsible to maximize the value for the customer and the company.

     

    We expect Product Owners, Product Managers and other product related stakeholders (like managers and executives.

     

    Learn what product ownership is all about. Ever heard of the three V's? Have you ever tried to map your stakeholders? And what about saying no. So many techniques and traits are out there. Let's zoom in on the top 10 masteries of the Product Owner.

    Option 3 | Change! With the liberating structures

    by Tante Lean

    For anyone that wants to learn and apply new, hands-on techniques.

     

    We expect Scrum masters, Agile Coaches, Team members, Product Owners, and Leadership.

     

    When you feel included and engaged, do you do a better job? Do you think teams in which people work well together produce much better results? Have you noticed the best ideas often come from unexpected sources? Do you want to work at the top of your intelligence and give the same opportunity to others?

     

    If YES, we have found this is the kind of organization and community that people want to be part of. AND, Liberating Structures help make it happen.

    Option 4 | Visual facilitation techniques

    by Jeroen Blijsie

    Visual facilitation techniques foster real dialogue in teams and help focus on what matters. So leave the projector off and take out your markers. But how to do that?

     

    In this masterclass, Jeroen Blijsie you will take you a step further than business drawing — applying versatile visual facilitation techniques that will help you support your team meetings with visual tools and techniques.

  • Our Tickets

    Attractive hotel discounts available: € 115,= per night (instead of € 155,=)

     

    Use, when booking at the hotel, the promotion code: 'INC202', or use this link to apply the promocode directly

    Recommended

    Full Package

     

    Warm-up Evening, Conference and

    one Masterclass

    € 1095,=

     

    (€ 1324,95 incl. VAT, but the VAT will be reclaimed by your company. Foreign companies always register without VAT)

    Conference

    Package

     

    Warm-up Evening, and Conference

    € 795,=

     
    (€ 961,95 incl. VAT, but the VAT will be reclaimed by your company. Foreign companies always register without VAT)

    Masterclass Package

     

    One Masterclass on November 25

    € 395,=

     
    (€ 477,95 incl. VAT, but the VAT will be reclaimed by your company. Foreign companies always register without VAT)

    Group Discounts

     

    For groups of 2 and more. Contact us for more details.

    10-40%

     
    Depends on the size of the group

    Contact us for more information.

    Special pricing for Education

     

    Warm-up Evening, and Conference

    € 495,=

    We honor the special budget rules within the educational system.

     

    Applies for those who work within the Educational system.

  • Affiliated Trainings

    Agile Coach (ICP-ACC)

    2,5 Days of learning and practicing facilitation, professional coaching, mentoring, and teaching in service of agile teams. ICP-ACC certification is included. Learn more on incrementor's Course Catalog.

    Agile Kata Training

    A pattern to Increase Agility for Teams, Functions and Organizations. Learn more on incrementor's Course Catalog.

    And receive 50% discount on any of the conference packages. Please contact info@agileamsterdam.nl to receive your 50%-discounted conference tickets.

  • The Venue

    Casa Hotel. Eerste Ringdijkstraat 4, Amsterdam.

    Very modern hotel

    Rooftop bar!

    The legendary story of Casa starts with four friends and a mission. Casa was founded in the late ‘50s, to help solve the housing shortage for students. By also offering rooms to hotel guests in the building, Casa is – to this day – able to provide students enjoyable and affordable student housing. And that makes for a unique mixture of people that’ll never bore you.

    Easy Access

    Convenience is key

    Explore up-and-coming Amsterdam-Oost, nestled among lots of bars, restaurants, boutiques and the famous Amstel River. Highlights are certainly Oosterpark, Frankendael Park and the majestic Tropenmuseum. What are you waiting for?

     

    How to get there? https://hotelcasa.nl/location/

  • Our Sponsors and Partners

    Incrementor

    Incrementor is a GOLD sponsor. Thank you!

    Incrementor has developed a true agile approach for an agile transformation: The Agile Kata. Several large, exciting brands are working with us on this new approach.

    Tante Lean

    Tante Lean is a GOLD sponsor. Thank you!

    Tante Lean helps education to create more value in change, innovation, and invokes improvement. We do this from an Agile mindset. This creates unprecedented levels of productivity, quality, and commitment.

    Wemanity

    Wemanity is a GOLD sponsor. Thank you!

    Making change your second nature. Wemanity designs and accelerates Agile, cultural and digital transformations to reveal the true potential of organisations and their employees. We're the European leader in transformations.

    Product Owners.org

    ProductOwners.org is a BRONZE sponsor. Thank you!

    The ProductOwners.org platform connects the Product Owners / Product Managers, so that they can raise their profession to the next level. Expand your network, share and discover new approaches and techniques, and visit and learn from other companies.

    Valueminds - Openpeople

    Valueminds - Openpeople is a GOLD sponsor. Thank you!

    Valueminds detacheert denkers en doeners in agile consultancy.

    We helpen organisaties met het maken van hun agile transitie. In alles wat we doen is steeds ons doel om waarde toe te voegen.

    Scrum.org

    Helping People and Teams Solve Complex Problems

    Scrum.org, The Home of Scrum, is founded as a mission-based organization to help people and teams solve complex problems. We do this by enabling people to apply Professional Scrum through training courses, certifications and ongoing learning all based on a common set of competencies.

    Interested in becoming our sponsor?

    We offer GOLD, SILVER or BRONZE partnership. Several companies have been our partners before you - contact us for references and possibilities.

  • FAQ

    Got a question? We're here to answer! If you don't see your question here, contact us at info@AgileAmsterdam.nl

    Cancellation (covid-19 related)

    With the current covid-19 virus, we will be flexible with refunds and vouchers. At all times you are able to transfer your registration to someone else. If you want to transfer your ticket, please contact us so that we can maintain our files.

     

    Cancellation (not covid-19 related)

    Leading up to the event, please note our following refund and cancellation policy:

    • If you cancel before June 01 2022, you will be refunded your registration fee less a 10% administrative processing fee

    • If you cancel on or after June 01 2022, but before July 31 2022, you will be refunded 50% of your registration fee

    • If you cancel on or after July 31 2022, but before August 31, 2022, you will be refunded 25% of your registration fee

    • If you cancel on or after August 31 2022, you will not be eligible for a refund

    At all times you can transfer your registration to someone else. Please contact us so that we can maintain our files.

     

    Code of Conduct

    All Agile Amsterdam community members are expected to comply with our Agile Amsterdam Code of Conduct:

    • We drive toward equality and inclusion of diversity representation, expertise, and involvement. We value diverse idea representation to empower the Agile Amsterdam community and we believe everyone is better off when more ideas are shared.
    • In support of this mission, Agile Amsterdam 2022 ensures a respectful, safe, and inclusive environment for everyone. We encourage everyone to help in creating a welcoming and safe environment.

    Agenda and Speaker Changes

    Agile Amsterdam is doing its upmost best to adhere to any published agenda and list of speakers. However, it can always happen that a speaker or company declines or wants a change in assigned slot last minute for any reason beyond our control. We apologize for this and for any inconvenience caused, however, we will always find an alternative and we make sure that the entire content of our event is rich enough to deal with such an exceptional situation.

     

    Master Class Changes

    As an organizer, it is our commitment to attract as many students as possible for our offered classes so that learning is optimal. However, sometimes it is beyond our control that in a highly exceptional case a certain class may not attract enough participants for meaningful learning. When this happens, we are committed to informing our students at least 4 weeks ahead of the anticipated start date, offer the registered students an alternative discounted learning track, and when this is not feasible or accepted by the registered student, refund the ticket price entirely and immediately.

     

    Master Class Trainers

    As an organizer, we are committed to assigning a qualified trainer to our classes (preferably Scrum.org, IC Agile Institute and/or SAFe licensed). As all our trainers are of the highest standards, we exercise the right to assign a specific trainer to a class as we deem most appropriate. This means that a last-minute change in trainer may be possible.

      Casa Hotel Special Offer

      Negotiation is under way. Normally, we negotiate a discount of 10%.

       

      Other hotels

      The nearby hotels that we approached, claim that their best prices can be found via the larger hotel sites, such as:

      We, therefore, recommend using these booking sites.

       

      Tickets

      At the event itself, there is no need to bring your ticket with you. We use a guest list.

       

      Theme Lunch

      When we get closer to the event, we will contact you to see if you are interested to join a theme lunch with us. We will organize different "theme" tables and this offers you a nice opportunity to meet some other attendees and to discuss your topic of interest.

       

      Venue Directions

      It is best for you to consult the hotel directions page: https://hotelcasa.nl/location/

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