Agile Amsterdam nourishes and cultivates the agile mindset

    'Better than any formal training. Get tomorrow's training from today's leading companies and voices.'
    'Walk away with hands-on techniques that you can apply immediately in your team and company.'
    This lustrum year we have three tracks. With several very inspiring keynote speakers such as Claire Boonstra, Arie van Bennekum and Ronald Hünneman!


    Please accept our apologies for any inconvenience caused

  • 2022 Theme

    Agile Transformation. How to spark, drive and communicate change. In an Agile way, not plan-driven.

    And this change may vary from a small local team change, to a large organization wide transformation.


    Detailing the entire agile transformation upfront when transitioning from a plan-driven to a value-driven organization neither makes sense, nor does it carry the right message between the decision makers and the rest of the organization during an agile transformation. Because of that, bottom-up or top-down agile transformations may cause friction between the different players in the organization. We need all inclusive change.


    In this conference, we are going to challenge us how to spark, drive and communicate change. Which approach do we take? Is it measurable? Visionairs and companies will share their stories. With high quality Workshops, and a concluding Open Space.

    Sub Theme 1 | The role of Management and Product Owners in an Agile Transformation

    We believe that Management and Product Owners play a crucial role in any Agile transformation.


    There are so many opportunities for the take! Let's explore them. Management and Product Owners especially have a broad reach throughout the organization. Their role in sparking, driving and communicating change is therefore crucial. Therefore we decided that in this year's conference, we are also going to zoom in on the opportunities of Management and Product Owners in any Change, in any Agile Transformation.

    Sub Theme 2 | Agile Transformation in Education

    Agile is making it's way into the schools and classrooms. In may sound 'daft', but the schools are foundational for our future. Let's cross pollinate Agile transformation in Education and Business. Join forces!


    Our high valued partner and sponsor Tante Lean has been around for many years to drive agile change throughout the school system. They team up frequently with partners that focus on businesses; to learn from them, but also to share their experiences. And although a school is considered just an organization as any business, there are differences of course. Are there different dynamics in school boards versus executive teams? Should students receive more autonomy over their learning, where teachers become more and more coaches? These are just 2 provoking questions to examine together how to drive Agile change in the school system. Not plan-driven; but in an Agile way!

  • Why should you attend?


    Better than any formal training

    Get tomorrow's training from today's leading voices.


    Connect with expert speakers and companies

    Change is hard. What works? What does not work so well?


    Meet your peers and build connections

    Sharing experiences and building connections to last.


    Walk away with hands-on techniques

    In this conference we apply several techniques from the Liberating Structures. You can apply them immediately when returning to your organization.


    Good Cost/Benefit ratio

    This conference has proven to be good value for your money. For four years we receive nothing than 4-5 star ratings!


    And have some fun as well!

    Finally we can meet again in person. Get a drink and create new friends.

  • Who do we expect?

    Agile Amsterdam 2022 is all about change. And anyone is a change agent. So join us, learn, share and have some fun!

    We love to see the change agents and those with an Agile heart:

    • Executives, School Board members, directors, change managers, line managers, tribe leads, PMO leads
    • Developers, scrum masters, teachers, agile coaches, product owners, product managers

    And it does not matter in which industry or function you work:

    • We expect representatives from both Business and Education
    • And from functions like sales, marketing, manufacturing, HR, Supply chain, finance, IT
  • The 2022 Agenda

    Stay tuned as we fill in the slots for the three days ahead of us.

    Please note that on the conference day, we offer three tracks to pick and choose from!

    18:30 - 19:00 | Welcome Drink

    19:00 - 19:45 | First keynote Speaker (tbd - we have so many!)

    19:45 - 20:30 | Second keynote Speaker (tbd - we have so many!)

    Main Room

    09:00 - 09:15 | Opening

    09:15 - 10:15 | Keynote Speaker (tbd - we have so many!)



    10:30 - 11:15 | Main Room | Visionary Speaker (Main Theme)

    10:30 - 11:15 | Room 2 | Company Speaker (Sub Theme 1)

    10:30 - 11:15 | Room 3 | Education Speaker (Sub Theme 2)


    11:30 - 12:15 | Main Room | Visionary Speaker (Main Theme)

    11:30 - 12:15 | Room 2 | Company Speaker (Sub Theme 1)

    11:30 - 12:15 | Room 3 | Education Speaker (Sub Theme 2)


    12:15 - 13:15 | LUNCH


    Tracks continued:

    13:15 - 14:15 | Room 1 | Workshop (Main theme)

    13:15 - 14:15 | Room 2 | Workshop (Sub Theme 1)

    13:15 - 14:15 | Room 3 | Workshop (Sub Theme 2)


    14:30 - 15:15 | Room 1 | Visionary Speaker (Main Theme)

    14:30 - 15:15 | Room 2 | Company Speaker (Sub Theme 1)

    14:30 - 15:15 | Room 3 | Education Speaker (Sub Theme 2)


    Main Room

    15:30 - 17:00 | OPEN SPACE

    Find yourself in a classroom with like minded peers!


    10:00 - 15:00 | Including Lunch


    Option 1: Agile Transformation Kata. Invoke change in an agile way; not plan-driven. By Joe Krebs


    Option 2: The top 10 Product Ownership masteries. Each mastery with an angel to drive impactful change. By Nils Oud


    Option 3: The top 5 of the Liberating Structures. By Tante Lean (business & education agnostic)


    Please choose your preferred masterclass, and your second and third preferred choice.

  • Meet our Speakers, Trainers and other contributors

    Stay tuned as we more and more speakers, companies and trainers are added.

    Arie van Bennekum

    Agile Thought leader/Strategist. Co-author of the Agile Manifesto

    Agile is what you are by nature. Then you can really make it work. It is a paradigm shift when you are used to traditional ways of working. It is a mind set to really be and work Agile. If you are not used to it you can learn this.


    Arie is representing Wemanity regarding Agile transformations at conferences, masterclasses and by participating in global transformations rolled out by Wemanity Agile professionals.

    Claire Boonstra

    Founder at Operation Education. Frequent TEDx speaker

    When everything changes: back to the universally human!


    Claire Boonstra, a former tech entrepreneur and an expert in the field of human development, leadership and education (including œ Operation Education) takes you on a quest for the universally human - in which we find important clues for how we can proceed.

    Ronald Hünneman (tbc)

    Filosoof, onderzoeker, spreker en performer

    (Philosopher, researcher, speaker and performer)

    Het is de taak van een filosoof om mensen aan het denken te zetten, vastgeroeste denkpatronen los te wrikken, om zo meer ruimte te krijgen voor nieuwe denkwegen.


    (It is the task of a philosopher to make people think, to pry loose 'stuck thinking patterns', in order to get more room for new ways of thinking).

    Dave West

    CEO of Scrum.org

    Dave is passionate about the future of work and how to build organizations that unlock the potential for everyone in a complex world.


    A frequent keynote speaker and widely published author. His books include The Nexus Framework For Scaling Scrum and Head First Object-Oriented Analysis and Design.


    Prior to joining Scrum.org, he was

    Chief Product Officer at Tasktop where he was responsible for product management, engineering, and architecture.

    Nils Oud

    Agile Transformation Lead (and certified trainer within Scrum.org, NEXUS, SAFe and IC Agile Institute)

    How to Spark, Drive and Communicate Change in an Agile way, and not plan-driven.


    Nils outlines a new, agile approach to change. And not just for the large, corporate transformations, but also for the smaller, local changes.


    This approach is based upon over 10 years of experience, and combines elements from Lean (improvement kata), the agile manifesto, the liberating structures and evidence base management. It has grown into a structured practice for consistent improvement.

  • The Master Classes

    Stay tuned as we add more detailed descriptions to our 2021 Master Classes

    Option 1 | Change! An agile approach to change (large and small)

    by Joe Krebs

    For anyone who wants to learn and apply new, hands-on techniques.


    We expect Change Agents, from Scrum masters, Agile Coaches, Product Owners to Leadership roles.


    The Agile Transformation Kata (ATK) is a scientific approach to practice agile transformations. It is a structured training routine to learn something new or unfamiliar, until the practice becomes a new habit. This Kata is very different compared to other approaches, as it uses an agile mindset during the transformation process itself. This truly shapes the agile culture in all aspects of an organization and will lead to business agility.



    Option 2 | The top 10 Product Ownership masteries.

    by Nils Oud

    For anyone who is responsible for a product.


    We expect Product Owners, Product Managers and other product related stakeholders (like managers and executives.


    Learn what product ownership is all about. Ever heard of the three V's? Have you ever tried to map your stakeholders? And what about saying no. So many techniques and traits are out there. Let's zoom in on the top 10 masteries of the Product Owner.

    Option 3 | Change! With the liberating structures

    by Tante Lean

    For anyone that wants to learn and apply new, hands-on techniques.


    We expect Scrum masters, Agile Coaches, Team members, Product Owners, and Leadership.


    When you feel included and engaged, do you do a better job? Do you think teams in which people work well together produce much better results? Have you noticed the best ideas often come from unexpected sources? Do you want to work at the top of your intelligence and give the same opportunity to others?


    If YES, we have found this is the kind of organization and community that people want to be part of. AND, Liberating Structures help make it happen.

  • Our Tickets

    Super Early Bird: 15% discount

    Early Bird: 10% discount


    Full Package


    Warm-up Evening, Conference and

    one Masterclass

    € 1095,=

    15% Early bird discount: Register before May 31, 2022


    10% Early bird discount: Register before August 31, 2022




    Warm-up Evening, and Conference

    € 795,=

    15% Early bird discount: Register before May 31, 2022


    10% Early bird discount: Register before August 31, 2022

    Masterclass Package


    One Masterclass on November 25

    € 395,=

    15% Early bird discount: Register before May 31, 2022


    10% Early bird discount: Register before August 31, 2022

    Group Discounts


    For groups of 2 and more. Contact us for more details.


    Group discounts generally do not apply in combination with Early Bird discounts.


    Contact us for more information.

    Special pricing for Education


    Warm-up Evening, and Conference

    € 495,=

    We honor the special budget rules within the educational system.


    Applies for those who work within the Educational system.

  • Our Sponsors and Partners


    Incrementor is a GOLD sponsor. Thank you!

    Incrementor has developed a true agile approach for an agile transformation: The Agile Transformation Kata. Several large, exciting brands are working with us on this new approach.

    Tante Lean

    Tante Lean is a GOLD sponsor. Thank you!

    Tante Lean helps education to create more value in change, innovation, and invokes improvement. We do this from an Agile mindset. This creates unprecedented levels of productivity, quality, and commitment.


    Wemanity is a GOLD sponsor. Thank you!

    Making change your second nature. Wemanity designs and accelerates Agile, cultural and digital transformations to reveal the true potential of organisations and their employees. We're the European leader in transformations.

    Product Owners.org

    ProductOwners.org is a BRONZE sponsor. Thank you!

    The ProductOwners.org platform connects the Product Owners / Product Managers, so that they can raise their profession to the next level. Expand your network, share and discover new approaches and techniques, and visit and learn from other companies.

    Valueminds - Openpeople

    Valueminds - Openpeople is a GOLD sponsor. Thank you!

    Valueminds detacheert denkers en doeners in agile consultancy.

    We helpen organisaties met het maken van hun agile transitie. In alles wat we doen is steeds ons doel om waarde toe te voegen.

    Interested in becoming our sponsor?

    We offer GOLD, SILVER or BRONZE partnership. Several companies have been our partners before you - contact us for references and possibilities.

  • The Venue

    Casa Hotel. Eerste Ringdijkstraat 4, Amsterdam.

    Very modern hotel

    Rooftop bar!

    The legendary story of Casa starts with four friends and a mission. Casa was founded in the late ‘50s, to help solve the housing shortage for students. By also offering rooms to hotel guests in the building, Casa is – to this day – able to provide students enjoyable and affordable student housing. And that makes for a unique mixture of people that’ll never bore you.

    Easy Access

    Convenience is key

    Explore up-and-coming Amsterdam-Oost, nestled among lots of bars, restaurants, boutiques and the famous Amstel River. Highlights are certainly Oosterpark, Frankendael Park and the majestic Tropenmuseum. What are you waiting for?


    How to get there? https://hotelcasa.nl/location/

  • FAQ

    Got a question? We're here to answer! If you don't see your question here, contact us at info@AgileAmsterdam.nl

    Cancellation (covid-19 related)

    With the current covid-19 virus, we will be flexible with refunds and vouchers. At all times you are able to transfer your registration to someone else. If you want to transfer your ticket, please contact us so that we can maintain our files.


    Cancellation (not covid-19 related)

    Leading up to the event, please note our following refund and cancellation policy:

    • If you cancel before June 01 2022, you will be refunded your registration fee less a 10% administrative processing fee

    • If you cancel on or after June 01 2022, but before July 31 2022, you will be refunded 50% of your registration fee

    • If you cancel on or after July 31 2022, but before August 31, 2022, you will be refunded 25% of your registration fee

    • If you cancel on or after August 31 2022, you will not be eligible for a refund

    At all times you can transfer your registration to someone else. Please contact us so that we can maintain our files.


    Code of Conduct

    All Agile Amsterdam community members are expected to comply with our Agile Amsterdam Code of Conduct:

    • We drive toward equality and inclusion of diversity representation, expertise, and involvement. We value diverse idea representation to empower the Agile Amsterdam community and we believe everyone is better off when more ideas are shared.
    • In support of this mission, Agile Amsterdam 2022 ensures a respectful, safe, and inclusive environment for everyone. We encourage everyone to help in creating a welcoming and safe environment.

    Agenda and Speaker Changes

    Agile Amsterdam is doing its upmost best to adhere to any published agenda and list of speakers. However, it can always happen that a speaker or company declines or wants a change in assigned slot last minute for any reason beyond our control. We apologize for this and for any inconvenience caused, however, we will always find an alternative and we make sure that the entire content of our event is rich enough to deal with such an exceptional situation.


    Master Class Changes

    As an organizer, it is our commitment to attract as many students as possible for our offered classes so that learning is optimal. However, sometimes it is beyond our control that in a highly exceptional case a certain class may not attract enough participants for meaningful learning. When this happens, we are committed to informing our students at least 4 weeks ahead of the anticipated start date, offer the registered students an alternative discounted learning track, and when this is not feasible or accepted by the registered student, refund the ticket price entirely and immediately.


    Master Class Trainers

    As an organizer, we are committed to assigning a qualified trainer to our classes (preferably Scrum.org, IC Agile Institute and/or SAFe licensed). As all our trainers are of the highest standards, we exercise the right to assign a specific trainer to a class as we deem most appropriate. This means that a last-minute change in trainer may be possible.

      Casa Hotel Special Offer

      Negotiation is under way. Normally, we negotiate a discount of 10%.


      Other hotels

      The nearby hotels that we approached, claim that their best prices can be found via the larger hotel sites, such as:

      We, therefore, recommend using these booking sites.



      At the event itself, there is no need to bring your ticket with you. We use a guest list.


      Theme Lunch

      When we get closer to the event, we will contact you to see if you are interested to join a theme lunch with us. We will organize different "theme" tables and this offers you a nice opportunity to meet some other attendees and to discuss your topic of interest.


      Venue Directions

      It is best for you to consult the hotel directions page: https://hotelcasa.nl/location/

    • What our Happy Attendees say

      'It was so awesome. Being there felt like sharing your day with a large group of agile friends.

      Thanks a lot!'



      Leonoor Koomen, Lead Agile Enterprise Coach

      'A good mix of great inspiring and thought-provoking speakers, enthusiastic attendees at a top-location. Looking forward to Agile Amsterdam 2020!'


      Sander Veenis, Agile Coach

      'Super! It was really an inspiring event. Loved the location and mostly the passion and

      interaction with all the other participants.'



      Linda de Boer, Scrum Master

      Read more about our previous events here

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