• AGILE AMSTERDAM 2020

    September 23-25

    Tobacco Theater

    Agile Amsterdam nourishes and cultivates the agile mindset.

     

    Our high-Level Program is in place. Confirmed companies and speakers to date: Mary Poppendieck, Dave West (CEO Scrum.org), Shell, Booking.com and more ...

  • Theme for 2020

    Our emphasis this year is on Agile Learning, with special attention to Agile Transformation.

    Call for action!

    Many companies are seeking to become more nimble to adapt to an ever-increasing speed in global market changes. The frequency of change is often driven by digital transformations and new leadership styles that fit with modern, self-organized, autonomous teams. In itself it implies that an Agile Transformation is never done; companies need to keep adjusting. We call for Agile Transformation processes that are Agile in itself; let's explore and learn!

    Who should attend?

    We're aiming for anyone who has a stake in their companies' agile practice. Together, at each level, you can protect, sustain and grow your Agile Transformation.

     

    To name a few roles that we expect: scrum team members, scrum master, product owner, agile coach, architect, release train engineers, portfolio owners, functional and executive leaders.

     

    And we are aiming for agility across the entire organization, so all functions are expected. From IT, Marketing, Sales, Customer Service, HR, Finance to Product Development and Manufacturing.

    Why you should go

    • Better than any formal training. Get tomorrow's training from today's leading voices.
    • Connect with expert speakers in the field of Agility and Agile Organizations.
    • Learn from Agile companies such as Booking.com, Shell. Join our workshops and short Open Space.
    • Optional Master Classes. More enrichment and take-away's for you and your company.
    • A fun and interactive warm-up evening with a keynote speaker and drinks.
    • Enjoy Amsterdam with its canals, museums and rich nightlife.

    Feedback from the field

    Check out some of the testimonials on LinkedIn:

    • It was so awesome. Being there feels like sharing your day with a large group of agile friends. Thanks a lot! Leonoor Koomen (link)
    • Awesome event. Recommended for next year! Marlies van Beem (link)
    • Great event, Nils and Jochen (Joe)! A good mix of great inspiring and thought-provoking speakers, enthusiastic attendees at a top-location. Looking forward to Agile Amsterdam 2002! Sander Veenis (link)
    • It was a great event. Inspiring, energizing and full of learning. Love to attend next year. Norbert Degenhardt (link)
    • Super! It was really an inspiring event. Loved the location and mostly the passion and interaction with all the other participants. Linda de Boer (link)
    •  
  • Sponsors

    Are you interested to become a sponsor? We offer GOLD, SILVER or BRONZE partnerships.

    Several companies have gone before you - contact us for references and possibilities.

    Partnership may include:

    • Exibit space with your own banner
    • Your logo on our website and on the event physical banner
    • A case study in our newsletter (over 600 subscribers)
    • A bunch of free tickets

    Contact us for possibilities; the downloadable agreement is to spark conversation.

  • Speaker and trainer profiles

    Stay tuned as we keep on adding speakers, companies, workshop facilitators and trainers

    Mary Poppendieck

    Author, Speaker, Owner Poppendieck LLC

    Mary Poppendieck’s first job was programming the #2 Electronic Switching System at Bell Labs in 1967. She has worked on systems that control roll-goods processes, interpret digitized images, and support statistical process control. She spearheaded the implementation of a Just-in-Time production system and led new product development teams, commercializing products ranging from digital controllers to lighting systems.

     

    Mary is a popular writer and speaker, and coauthor of the book Lean Software Development: an Agile Toolkit, which was awarded the Software Development Productivity Award in 2004. A sequel, Implementing Lean Software Development: from Concept to Cash was published in 2006. A third book, Leading Lean Software Development: Results are Not the Point was published in November 2009, and a fourth book, The Lean Mindset: Ask the Right Questions was published in 2013.

    Dave West

    CEO Scrum.org

    Dave West is the CEO and Product Owner at Scrum.org. He is a frequent keynote at major industry conferences and is a widely published author of articles and research reports, along with his acclaimed book: Head First Object-Oriented Analysis and Design, that helped define new software modeling and application development processes. He led the development of the Rational Unified Process (RUP) for IBM/Rational. After IBM/Rational, West returned to consulting and managed Ivar Jacobson Consulting for North America. Then as VP, research director Forrester research where he ran the software development and delivery practice.

     

    Prior to joining Scrum.org he was Chief Product Officer at Tasktop where he was responsible for product management, engineering and architecture.

    Joe Krebs

    Agile Transformation Coach, Owner INCREMENTOR

    Joe is the author of the book Agile Portfolio Management and recently produced the Agile Transformation Kata. INCREMENTOR's portfolio is enourmous, from small start-ups to large scale organizations.

     

    Incrementor has played a vital role in many agile transformations with international clients for more than 10 years. Today, INCREMENTOR is the first to release an actual agile process to go through an agile transformation journey with an agile mindset. They call this process pattern the Agile Transformation Kata.

     

    The Kata can be iterative and uses a set of core techniques that support an agile mindset within the leadership and agile teams alike. You can start with the Kata by downloading their white paper or ordering the Kata Poster. The theme of Joe's talk will be about this new Agile Transformation Kata.

  • High Level Agenda

    Several tracks with speakers, workshops and Open Space are offered. You can hop on and hop off after each talk, workshop or Open Space round. A massive opportunity to learn and to expand your network.

    September 23 | Wednesday

    Warm-up Evening

     

    18:00 - 18:30 | Arrival invitees*

    18:30 - 18:40 | Opening

    18:30 - 19:30 | Company Speaker

    19:30 - 20:30 | Keynote Speaker

    20:30 - 21:30 | Fun & Drinks

     

    *Sandwiches served

    September 24 | Thursday

    Conference, Workshops & Open Space

     

    09:00 - 10:00 | Keynote by Mary Poppendieck

     

    10:15 - 11:00 Theater room | tbd

    10:15 - 11:00 Studio room | tbd

     

    11:15 - 12:00 Theater room | tbd

    11:15 - 12:00 Studio room | tbd

     

    12:00 - 13:00 | Lunch

     

    13:00 - 14:00 Theater room | Workshop by tbd

    13:00 - 14:00 Studio room | Workshop by tbd

    13:00 - 14:00 The Foyer | Roundtable by tbd

     

    14:15 - 14:45 Theater room | tbd

    14:15 - 14:45 Studio room | tbd

    14:15 - 14:45 The Foyer | tbd

     

    15:00 - 15:30 Theater room | tbd

    15:00 - 15:30 Studio room | tbd

    15:00 - 15:30 The Foyer | tbd

     

    15:45 - 17:15 Theater room | OPEN SPACE

     

    17:15 - 19:00 | Close Out & Drinks

    September 25 | Friday

    Master Classes (optional)

     

    09:00 - 14:00 Studio room | tbd

    09:00 - 14:00 The Foyer | tbd

    09:00 - 14:00 Bank's secret | tbd

     

    14:00 - 15:00 | Sandwiches and close out

  • Expand your learning by following one of our Master Classes

    Stay tuned as we populate our 2020 Master Classes

    Option 1 | Agile Transformation Kata

    by Joe Krebs & Nils Oud

    Changing an eco-system like a company to an agile organization, is a complex endeavor. Using a prescriptive, plan-driven approach is not going to be successful. Why?

     

    First, in an agile transformation you can’t know the end-state and big upfront planning simply does not work. Secondly, to get large buy-in and support from everyone, the leadership team needs to lead by example. We want to show you a different, more agile approach.

     

    This Master Class includes a good balance of theory, plenty of excercises to take home and plenty of fun to keep you engaged throughout the Matser Class!

    Option 2 | Mary & Tom Poppendieck

    by Mary & Tom Poppendieck

    Topic to be decided in March 2020

  • Registration - Super Early Bird Registration possible!

    Tickets & Group Discounts

  • FAQ

    Not all questions can be found here. Don't hesitate to reach out to us directly.

    Tobacco Theater & Directions

    You wouldn’t expect it, walking around the small street Nes, the cultural main street of Amsterdam. An impressively high room of 200 m² (over 2000 square feet), constructed of steel and rough white plaster. Industrial, fresh, sturdy and with an obvious love for design and history.

     

    This secret location in the heart of Amsterdam has been the stage for many amazing theater dinners, international product presentations and music presentations, congresses, events, and loving theater performances.

     

    Please follow Tobacco's webpage to obtain the most recent and accurate directions:

     

    https://tobacco.nl/en/contact/route/

     

    Tickets & Theme lunch

    Tickets

    On the event itself, there is no need to bring your ticket with you. We use a guest list.

     

    Theme lunch

    When we get closer to the event, we will contact you to see if you are interested to join a theme lunch with us. We will organize different "theme" tables and this offers you a nice opportunity to meet some other attendees and to discuss your topic of interest.

     

    Master Class Preferences

    When ordering, you can indicate your preferred Master Class. If it occurs that a Master Class has not drawn enough participants, then we will contact you for your second preferred Master Class.

    Code Of Conduct

    All Agile Amsterdam community members are expected to comply with our Agile Amsterdam Code of Conduct:

    • We drive toward equality and inclusion of diversity representation, expertise and involvement. We value diverse idea representation to empower the Agile Amsterdam community and we believe everyone is better off when more ideas are shared.
    • In support of this mission, Agile Amsterdam 2019 ensures a respectful, safe and inclusive environment for everyone. We encourage everyone to help in creating a welcoming and safe environment.

    If you notice any concerns, please contact the Agile Amsterdam event organizers and/or email to info@agileamsterdam.nl.

    Cancellation

    Leading up to the event, please note our following refund and cancellation Policy:

    • If you cancel before May 31 2020, you will be refunded your registration fee less a 10% administrative processing fee
    • If you cancel on or after June 01 2020, but before July 31 2020, you will be refunded 50% of your registration fee
    • If you cancel on or after August 01 2020 but before August 31, 2020, you will be refunded 25% of your registration fee
    • If you cancel on or after September 01 2020, you will not be eligible for a refund

    At all times you are able to transfer your registration to someone else. Please contact us so that we can maintain our files.

    Hotels

    The nearby hotels that we approached, claim that their best prices can be found via the larger hotel sites, such as:

    We therefore recommend to use these booking sites.

    Agenda & Speaker Changes

    Agile Amsterdam is doing it's upmost best to adhere to any published agenda and list of speakers. However, it can always happen that a speaker or company declines or wants a change in assigned slot last minute for any reason beyond our control. We apologize for this and for any inconvenience caused, however, we will always find an alternative and we make sure that the entire content of our event is rich enough to deal with such an exceptional situation.

  • The team behind Agile Amsterdam

    • Agile Amsterdam is a brand of incrementor.com
    • We offer Agile transformation Services and provide agile coaching, training and staffing golbally, with offices in New York and Amsterdam. 
    • Contact us to find out what we can do for you.

    Nils Oud @ Agile Amsterdam 2017 Conference

    Partner within incrementor. Agilist. Speaker. Coach. Trainer.

    From within my passion for Lean and Agility practices, I commit myself in nourishing and cultivating the Agile mindset. The email address of Nils is noud@incrementor.com.

    Jochen Krebs @ Agile Amsterdam 2017 Conference

    Owner of Incrementor. Agilist. Speaker. Coach. Trainer.

    Joe is a proud sponsor of Agile NYC. After 10 years of success in NYC, Joe decided to expand his global business to Amsterdam. To Europe. His roots. Go to Incrementor.com to learn all about Agile Transformation. Joe's email address is jkrebs@incrementor.com.

    Jochen Krebs @ Agile Amsterdam 2017 Conference

    One Team

    Incrementor International

    Incrementor has successfully specialized in Agile Transformations for the past 10 years. With head offices in New York and Amsterdam, Incrementor is able to serve clients globally.

  • Contact Us

    For any questions, please don't hesitate to reach out to the Agile Amsterdam team!

  • Agile Amsterdfam 2019

    Agile Amsterdam 2019 was our third, successfull edition. Watch the event movie and some of the pictures and testimonials.

    Agile Amsterdam 2019 Video

    An overview of our event

    The short video gives a good impression of Agile Amsterdam 2019. And of course this is the quality and innovation that you can expect in 2020 as well.

     

    Follow this link to all media of Agile Amsterdam 2018.

    Open Space

    A great way to to get your open questions answered

    When you are still left with unanswered questions and want to connect on certain topics, our Open Space proofs to be a most effective, fun and engaging answer.

    Speakers, Companies, Workshops and Roundtables...

    We aim for a full engaging day

    Yes; there is time to relax as wel. But if you want, you can hop on and off to many inspiring and interactive workshops, roundtable alks and more!

  • Agile Amsterdam 2018

    Again the media was unanimous:

     

    'Congratulations for the organizer of the congress, Nils Oud (Agilist at Incrementor). As far as I am concerned, he has set up a 'boutique' conference: quirky, small-scale and of high quality. The well-organized and wonderful diverse group of invited guests from different countries managed to inspire each other thanks to the top speakers and the mutual contacts' - Saskia Aalberts, Frankwatching

    Video Impression

    A 2 minute inspiring video

    The short video gives a good impression of Agile Amsterdam 2018. And of course this is the quality and innovation that you can expect in 2019 as well.

     

    Follow this link to all media of Agile Amsterdam 2018.

    LinkedIn Testimonials

    A small selection of the many posts on LinkedIn

    Agile Amsterdam on Agility@Scale was really exciting! - Emil Verheijen (VodafoneZiggo)

    #Agile Amsterdam 2018 was awesome! - Valentijn Mees (Bosch)

    I learned a lot and also I had so much fun at Agile Amsterdam - Yolanda Reis Carrer

    I found it a very inspirational event. See you again next year! - Peter Stevens (Shell)

    Such a brilliant event. I think I need to this to my annual events calendar! - Cheryl Tansey

    Open Space

    We included an Open Space

    The Open Space was ideal for people to connect on a more intimate level. They share the same passion for a topic, real issues were discussed and connections are made for for life. At the same time we ran a series of talks parallel for those who did not want to participate in the Open Space.

    Gamification

    More fun and learning through gamification

    This year we added some gamification elements. A fun way to learn new things and to take away for use at your own company!

    Master Classes

    Deep enrichment

    The Master Classes were again very populair. Acquired knowledge and interest from the event are further deepened. The aim is always for the participants to take away stuff that can be applied in their own company. Value you can turn into practice!

    Donations

    And again we donated more than 2500 Euro to charity funds!

    E.g. Britta Sluis donated to Stichting MORRIS, and Jurriaan Kamer to KWF kankerbestrijding. More donations can be found on the Community Page.

  • Agile Amsterdam 2017

    Agile Amsterdam truly nourishes and develops the Agile mindset.

    What did our audience say?

    We received a score of 4.5 out of 5! (150 respondents)

    'An inspiring event that I did not want to miss out on!' - Gamebasics
    'Great, provocative, learning and very agile event' - Renze J. Klamer
    'High-energy and inspiring event on a beautiful location, with great speakers and even better attendees' - Arthur von Kriegenbergh

    A selection of our 2017 speakers

    Jeff Sutherland, Niels Pflaeging, Jurgen Appelo, Spotify and more

    The theme was Agile Leadership. Our general consensus is that the companies are still run top-down with little agility, while the staff executing the work are really trying to work agile. This leads to contradictions.

    Links to photos and presentations

    Key notes, company presentations and photo's

    Follow this link to all media of Agile Amsterdam 2017

    Donations to charity

    We want to give back to our community

    We almost donated 3000 Euro to charity. A practice we will continue to follow over the next years.

  • Agile Amsterdam Services

    So what do we do? Agile Amsterdam is a brand of incrementor and as such, we offer a diverse range of agile services

    Agile Events

    Every year we organize one major Agile event. Agile Amsterdam 2017 received a score of 4.5 on a scale of 5. We had Jeff Sutherland speaking and companies such as Spotify, Bol.com and ING. Agile Amsterdam 2018 received even better scores. Check out our video impression! And Agile Amsterdam 2019 is now set for September 25-27.

    Agile Services

    We organize in-house and on-demand Agile events, Master Classes and Certified trainings. We provide Coaching and Staffing, Private Consultations and Agile Transformation Services. Agile Amsterdam works in partnership with Incrementor; a global operating company with an homebase in New York and in Amsterdam.

    Agile Community

    We value to stay in touch with the Agile community. We regularly donate to charity. We organize virtual events, such as Round Tables and Lean Coffees. And we write blogs; our latest blog received over 2000 likes on LinkedIn! And we regularly publish newsletters in the realm of Agility. They are well received and we encourage you to sign up.

  • The Agile Community

    We value to stay in touch with the Agile Community.

    Therefore we organize Round Tables, Lean Coffees, Newsletters and more.

    And yes - we also care for the greater community. We make considerable donations.

    Lean Coffee | Agile in EDUCATION

    December 12, 2018 | 13:00

    Let’s take a strategic look: how do we prepare our next generation to flourish in the Agile company. It is about the school boards, the teachers and the students.

    Lean Coffee | Agile in FINANCE

    January 17, 2019 | 14:00

    What does the agile finance function look like? To serve an agile business, an agile finance function needs to develop and offer new skills. In addition to the traditional accountant’s skill set, critical thinking, relationship building, and understanding of the business model, advanced analytical skills are required. Let's explore Agility in the Finance function; discuss budgeting, ROI and much more.

    Lean Coffee | Agile in MARKETING

    February 14, 2019 | 14:00

    Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. At scale, a high-functioning agile marketing organization can run hundreds of campaigns simultaneously and multiple new ideas every week. Let's discuss!

    Lean Coffee | Agile in HR

    March 21, 2019 | 14:00

    Can HR Become Agile? After conducting 2 successful 'Agile in HR' lean coffee sessions, a third was requested. Continue with us in exploring Agility within the HR function. What are the different roles that HR may play within an organization?

  • The Blog

    Thoughts, musings, and ruminations.

  • We care about the world. We donate.

    Also participants working for Charity organizations receive special discount.

    Samples of our 2017 donations:

    • 500 USD - St Bernard Project for disaster relief (on behalf of Jeff Sutherland)
    • 175 Euro - Doctors Without Borders (on behalf of Bob Gower)
    • 175 Euro - The Red Cross (on behalf of Joakim Sunden)
    • 175 Euro - St. Jude Children's Research Hospital (on behalf of Joe Krebs)
    • 175 Euro - KWF kankerbestrijding (on behalf of Jurriaan Kamer)
    • 175 Euro - Dierenbescherming (on behalf of Kim Bosman)
    • 175 Euro - Wakker Dier (on behalf of Kim van Wilgen)
    • 175 Euro - Stichting Lichter (on behalf of Leonoor Koomen)
    • 175 Euro - Stichting ChunriChoupaal (on behalf of Menno Vis and Mary Gouseti)
    • 175 Euro - The Red Cross (St. Maarten) (on behalf of Rins Wijma)
    • 175 Euro - UNICEF Nederland ('Water voor scholen') (on behalf of Teun van der Vorm)
    • 175 Euro - Chennai India (on behalf of Maris Prabhakaran M)

    Samples of our 2018 donations:

    • 175 Euro - Amnesty (on behalf of Jeff Gothelf)
    • 175 Euro - De Prinses Maxima Centrum Foundation (on behalf of Daniel Gebler)
    • 175 Euro - The Hope Clinic (on behalf of Richard Sheridan)
    • 175 Euro - KWF kankerbestrijding (on behalf of Jurriaan Kamer)
    • 175 Euro - Mind Mental Health (on behalf of Kelly Waters)
    • 175 Euro - Save the children (on behalf of Giacomo Parato)
    • 175 Euro - Altzheimer stichting (on behalf of Diana Russo)
    • 175 Euro - Stichting Morris (on behalf of Britta Sluis)
    • 175 Euro - Stichting Heka Leka (on behalf of Djoro Loupatty)
    • 175 Euro - St Jude’s Hospital (on behalf of Khushpreet Kaur)
    • 175 Euro - Diabetes Fonds (on behalf of Nils Oud)
    • 175 Euro - World Bicycle Relief (on behalf of Maarten Lindenbergh)
    • And more
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