Theme for 2019
When agile is believed to be in the DNA of your company, what else can you do? How can you protect, sustain and further grow your agile practice?
What is our response to top-down re-organizations, economic turndowns, resistance from non-agile functions?
Call for action!
Companies are committed to become more agile. It allows them to respond more quickly to changing market conditions.
But as the saying goes: getting at the top is easier than staying there. And it is even harder to push yourself beyond the top. The same applies for your agile transformation.
In this event we are going to explore how to protect, sustain and further grow your agile practice. What are our opportunities and threats?
Who should attend?
We're aiming for anyone who has a stake in their companies' agile practice. Together, at each level, you can protect, sustain and grow your agile practice.
To name a few roles that we expect: scrum team members, scrum master, product owner, agile coach, architect, release train engineers, portfolio owners, functional and executive leaders.
And we are aiming for agility across the entire organization, so all functions are expected. From IT, Marketing, Sales, Customer Service, HR, Finance to Product Development and Manufacturing.
Why you should go
Feedback from the field
Check out some of the testimonials on LinkedIn:
Nureva helps agile teams become more engaged and efficient by providing an expansive digital space for real-time collaboration. Stop by our booth to try Span™ Workspace, a visual collaboration tool that’s ideal for backlog refinement, sprint planning, daily stand-up meetings, reviews, retrospectives and more.
Also interested to become a sponsor? We offer GOLD, SILVER or BRONZE partnerships.
Partnership may include:
Contact us for possibilities; the downloadable agreement is to spark conversation.
Speaker and trainer profiles
Stay tuned as we keep on adding speakers, companies, workshop facilitators and trainers
Daniel Mezick (Key Note)
Management consultant, author & keynote speaker
Coaching executives and teams since 2006, DANIEL MEZICK is a ScrumAtScale Trainer, an expert on business agility, and an author of three books on organizational change. A frequent keynote speaker at industry conferences, Daniel’s list of clients include Capital One, INTUIT, Adobe, CIGNA, Pitney Bowes, SIEMENS Healthcare, Harvard, and dozens of smaller enterprises.
His first pioneering work on culture was published in 2012. THE CULTURE GAME described 16 specific patterns that extend Agile ideas across the organization, beyond software. In 2014 he built upon those patterns and formulated the OpenSpace Agility method. “OSA” is a flexible template and engagement model for enabling lasting change in your organization. Daniel is the primary author of the OPEN SPACE AGILITY HANDBOOK , published in 2015 with several co-authors. In 2018 Daniel co-authored INVITING LEADERSHIP: Invitation-Based Change in the New World or Work™. Upon publication, this book reached #1 on the Amazon bestseller list in the Organizational Learning category.
Jurriaan Kamer (Warm-Up Evening)
Speaker | Organization designer | Change agent | And writer!
In June 2019 we can expect Jurriaan's first book 'Formule X - Hoe zorg je voor extreme versnelling in je organisatie'. This book is written together with Rini van Solingen, who we got to know best from his legendary book 'The power of Scrum'. The first publication is in Dutch; English is expected soon there-after. Jurriaan's talk on Wednesday evening will of course be in English.
So in effect, when attending Agile Amsterdam 2019, you will be one of the first ones to learn from their key insights.
As a courtesy of Agile Amsterdam 2019, you can expect a Raffle as soon as the book is published!
Keynote speaker and Product Owner of the Scrum.org enterprise solutions
Patricia Kong is the Product Owner of the Scrum.org enterprise solutions program which includes the Nexus Framework, Evidence-Based Management, Scrum Studio and Scrum Development Kit. She also created and launched the Scrum.org Partners in Principle Program.
Agile Transformation Coach at VodafoneZiggo
Finding what makes people tick is the operative term when wanting to change culture and behaviour. It's what I believe makes that you can go from doing Agile to being Agile. Michelle is currently part of the transformation of VodafoneZiggo towards an Agile culture.
Teun van der Vorm
CIO at DPG Media (formerly De Persgroep)
Teun has a lot of experience in complex companies with many different brands and platforms. He combines this with a great passion to bring people together around challenging goals.
According to Teun: 'De Persgroep is really a fascinating story, in the midst of a major digital transformation in the media world, growing both autonomously and through acquisitions, and really far with agile works and culture'.
Teun will share his exciting experience at Agile Amsterdam 2019.
Henk van der Schuur
Customer Cloud Director and EnterpreNerd at Schuberg Philis
Henk van der Schuur is a leader in software product development. Currently, he works at Schuberg Philis, a company with no managers and full self-organization.
Henk is passionate about topics such as agile software production, continuous delivery, DevOps, and the cultural, organizational and technological changes associated with these approaches.
In his talk, Henk will share insights and lessons learned from executing an agile, value-based contract: Schuberg Philis completely rewrote their outsourcing contracts for incremental software value delivery. A huge step forward in finding the balance between predictability, change and value for money.
Coach of Coaches at Westpac New Zealand Limited
I'm on a mission to revolutionise & humanise the way we work. As an agility coach, I focus on the Human Development of People in organisations. Especially when facing rapid-change. I work with individuals & teams to strengthen their capacity for change and maximise effectiveness. I align with trail-blazing organisations, who genuinely care about the products they build. And the people that build them.
At the bank Westpac New Zealand Limited, I am supporting the growth and development of awesome Agile Coaches.
Thought leader ‘Agile in Control’ & Trainer/Coach Agile Adoption at Scale
Andres made his share of mistakes when launching ARTs/Tribes, from Boston to Sydney and Oslo to Athens.
According to Andres, the tendency is to look though ‘kumbaya-glasses’, when adopting Agile. Harmony is essential indeed. However, fact-based feedback is also very Agile! If done right, KPIs create a fundament of Trust, the cornerstone of long-term success.
Andres points out a threat to any agile transformation. And offers a solution as well. His topic contributes to the conference-theme on how to protect, sustain and further grow your agile practice.
Arthur von Kriegenbergh (Master Class Trainer)
Agile Coach. Design Sprint Facilitator.
Helping teams collaborate effectively to deliver impactful products since 2009, Arthur von Kriegenbergh is a freelance Agile Coach and Design Sprint facilitator.
Arthur facilitated Design Sprints for organisations including De Consumentenbond (Dutch Consumer Association), BMW, and ING. Also, he ran Design Sprints with 200 high school students at the same time.
Complementing his four-week online training on becoming a Design Sprint facilitator yourself, Arthur offers a Master Class on Design Sprints on Friday, September 27th.
Director, Head of Agile and DevOps Transformation at Amdocs
When you make people feel that their current reality is unbearable, this is the moment that gives you an opportunity to create real change.
I believe that every day is an opportunity to do something extraordinary.
My mission is to transform Amdocs, the biggest telecommunication software provider, An organization with over 27,000 employees spread over 85 countries.
Barry is the co-founder of The Liberators, a company that liberates organisations from outdated
modes of working and learning. Bringing in fresh energy and creativity, Barry creates space for
everyone to be involved in shaping the future and making a positive impact. Barry is a
Professional Scrum Trainer and course steward at Scrum.org. Barry shares his insights by
providing training, facilitating workshops, speaking at conferences and writing blog posts. Barry
speaks fluently Dutch & English. However, when working with groups, he enjoys using the
language of Liberating Structures the most.
Christiaan enjoys igniting positive change in teams and organisations. It is his strong belief that
people should be empowered to drive change themselves, rather than being told by
management or consultants how to change. Always aiming a bit too high, his mission is to
liberate the world from dehumanizing and demotivating workplaces by helping organizations
find better ways to tap into the creativity, the intelligence and the wisdom of people. He is a
Professional Scrum Trainer and course steward at Scrum.org, avid writer and loves using
Liberating Structures when working with groups. He is also quite a nerd.
Business System Development Director at Severstal
Transformation business partner at Severstal
Roche - Innovation Facilitation
Jan is Project Coordinator for Future Products & Innovation Facilitator Manager at Roche. Together with Rico Gessner, he is part of the team tasked with transforming the swiss affiliate into an agile organisation. Experiencing agile methodologies with the teams in concrete business examples is key to prompt a mindset change. By giving the example of Roche's swiss affiliate agile transformation journey, both can outline how to start a transformation with more than 160 people.
Roche - Innovation Facilitation
Rico is Product Manager & Innovation Facilitator Manager at Roche. Together with Jan Zerkowski, he is part of the team tasked with transforming the swiss affiliate into an agile organisation. Experiencing agile methodologies with the teams in concrete business examples is key to prompt a mindset change. By giving the example of Roche's swiss affiliate agile transformation journey, both can outline how to start a transformation with more than 160 people.
Area Lead Service & Beheer for the tribe Wonen Rabobank
Joris and his team are responsible for 1 million Dutch mortgages at Rabobank.
He is leading a transformation to become fully 'busdevops', which is a process of constant experimentation and learning, with ups and downs. His dream is to grow the teams to become fully autonomous, responsible and capable of solving complex problems.
Senior Management Consultant at Volkswagen Consulting
Sebastian is a senior management consultant at Volkswagen Consulting – the internal management consultancy of the Volkswagen Group.
His focus is on strategy development, transformation and efficiency improvement. Moreover Sebastian has an in-depth expertise in business model innovation, production and logistic concepts and agile working methods.
Agile Strategy Consultant, Coach and Keynote Speaker
Over the past 5 years, Paul has been closely involved in the implementation of company-wide ‘agile transformations’ at ING Bank, TomTom and kickstarting the of agile working in various fields at several leading German automotive brands, such as Volkswagen.
Together with Joe Justice, Paul is also the world’s first proven expert and trainer in Extreme Engineering and Scrum in Hardware. This method, based on Lean and Agile, helps companies to quickly find and implement new technology and production processes.
Final Confirmed Agenda
Several tracks with speakers, workshops and Open Space are offered. You can hop on and hop off after each talk, workshop or Open Space round. A massive opportunity to learn and to expand your network.
September 25 | Wednesday
18:00 - 18:30 | Arrival invitees*
18:30 - 18:40 | Opening
18:30 - 19:30 | Cheryl Tansey (Westpac New Zealand Bank ('Workshop' style)
19:30 - 20:30 | Jurriaan Kamer (Formula X - new book!)
20:30 - 21:30 | Some Fun & Drinks
September 26 | Thursday
Conference, Workshops & Open Space
09:00 - 10:00 | Opening and Key Note by Daniel Mezick
10:15 - 11:00 Theater room | VodafoneZiggo
10:15 - 11:00 Studio room | Amdocs
11:15 - 12:00 Theater room | DPG Media (formerly De Persgroep)
11:15 - 12:00 Studio room | Rabobank (Workshop style)
12:00 - 13:00 | Lunch
13:00 - 14:00 Theater room | Workshop by Patricia Kong
13:00 - 14:00 Studio room | Workshop by Daniel Mezick
13:00 - 14:00 Board room | Roundtable by Volkswagen
14:15 - 14:45 Theater room | Schuberg Philis
14:15 - 14:45 Studio room | Roche
14:15 - 14:45 Board room | Severstal
15:00 - 15:30 Theater room | Andres Jansen
15:00 - 15:45 Studio room | The Liberators
16:00 - 17:30 Theater room | Open Space
17:30 - 19:00 | Close Out & Drinks
September 27 | Friday
Master Classes (optional)
09:00 - 12:30 Studio room | The Liberators
09:00 - 13:00 The Foyer | Design Sprinting
09:00 - 13:00 Bank's secret | Evidence-based Management
13:00 - 14:00 | Sandwiches and close out
Expand your learning by following one of our Master Classes
When entering your order, you can choose your peferred Master Class
Option 1 | Liberating Structures - an Antidote for Zombie Scrum
by Barry Overeem & Christiaan Verwijs
The goal behind the antidote for zombie Scrum is to call attention to the alarming condition of Scrum in many organizations. With their blog 'Symptoms, Causes and Treatment' they aspire to decrease the chances of a further Zombie-Scrum outbreak!
Further details of this popular Master Class will follow shortly, but expect an meaningful, entertaining learning experience.
Option 2 | How to use Design Sprints to give your agile teams wings
by Arthur von Kriegenbergh
Guessing is no longer good enough for agile teams, you need to have solutions that actually solves customer's problems. But how can you figure this out for new projects?
Design Sprint are the fastest way to validate your assumptions through prototyping and testing with real end users. See if your next project is actually worth building in just four days. Don't wast months off time, invest only a week.
The Design Sprint is a pressure cooker, it feels like a four-day hackathon. On day 1 you start mapping and sketching out the problem, and define the questions you want to answer during the week. Day 2 is decision day, and you focus on the best solutions to prototype. During day 3 you rapidly build the high-fidelity prototype, which you use to validate our assumptions on day 4.
After this Master Class you know how a Design Sprint helps an agile team get from strategy to execution in just four days. You worked with fellow participants to understand why the recipe works. Also, you can apply Design Sprint elements to your regular meetings. Making them more effective and fun at the same time.
Option 3 | Evidence-Based Management as a means to protect, sustain and grow your Agile practice
by Joe Krebs & Nils Oud
Evidence-Based Management (EBM) is a measurement framework that helps organizations to continuously improve toward their big goals so that they can achieve sustainable growth.
With hard 'evidence-based' data at hand, leadership stays committed to your agile practice. Even in times of economic and political pressures, your leadership will appreciate EBM as an opportunity as opposed to seeing it as a cost. EBM becomes an essential framework to protect, sustain and further grow your Agile practice.
Join us in this workshop and walk away with an EBM framework that you immediately can put into use in your own organization.
Not all questions can be found here. Don't hesitate to reach out to us directly.
Tobacco Theater & Directions
You wouldn’t expect it, walking around the small street Nes, the cultural main street of Amsterdam. An impressively high room of 200 m² (over 2000 square feet), constructed of steel and rough white plaster. Industrial, fresh, sturdy and with an obvious love for design and history.
This secret location in the heart of Amsterdam has been the stage for many amazing theater dinners, international product presentations and music presentations, congresses, events, and loving theater performances.
Please follow Tobacco's webpage to obtain the most recent and accurate directions:
On the event itself, there is no need to bring your ticket with you. We use a guest list.
When we get closer to the event, we will contact you to see if you are interested to join a theme lunch with us. We will organize different "theme" tables and this offers you a nice opportunity to meet some other attendees and to discuss your topic of interest.
Master Class Preferences
When ordering, you can indicate your preferred Master Class. If it occurs that a Master Class has not drawn enough participants, then we will contact you for your second preferred Master Class.
Code Of Conduct
All Agile Amsterdam community members are expected to comply with our Agile Amsterdam Code of Conduct:
If you notice any concerns, please contact the Agile Amsterdam event organizers and/or email to firstname.lastname@example.org.
Leading up to the event, please note our following refund and cancellation Policy:
At all times you are able to transfer your registration to someone else. Please contact us so that we can maintain our files.
Agenda & Speaker Changes
Agile Amsterdam is doing it's upmost best to adhere to any published agenda and list of speakers. However, it can always happen that a speaker or company declines or wants a change in assigned slot last minute for any reason beyond our control. We apologize for this and for any inconvenience caused, however, we will always find an alternative and we make sure that the entire content of our event is rich enough to deal with such an exceptional situation.
Owner of Incrementor. Agilist. Speaker. Coach. Trainer.
Agile Amsterdam 2018
Again the media was unanimous:
'Congratulations for the organizer of the congress, Nils Oud (Agilist at Incrementor). As far as I am concerned, he has set up a 'boutique' conference: quirky, small-scale and of high quality. The well-organized and wonderful diverse group of invited guests from different countries managed to inspire each other thanks to the top speakers and the mutual contacts' - Saskia Aalberts, Frankwatching
A 2 minute inspiring video
The short video gives a good impression of Agile Amsterdam 2018. And of course this is the quality and innovation that you can expect in 2019 as well.
Follow this link to all media of Agile Amsterdam 2018.
A small selection of the many posts on LinkedIn
Agile Amsterdam on Agility@Scale was really exciting! - Emil Verheijen (VodafoneZiggo)
#Agile Amsterdam 2018 was awesome! - Valentijn Mees (Bosch)
I learned a lot and also I had so much fun at Agile Amsterdam - Yolanda Reis Carrer
I found it a very inspirational event. See you again next year! - Peter Stevens (Shell)
Such a brilliant event. I think I need to this to my annual events calendar! - Cheryl Tansey
We included an Open Space
The Open Space was ideal for people to connect on a more intimate level. They share the same passion for a topic, real issues were discussed and connections are made for for life. At the same time we ran a series of talks parallel for those who did not want to participate in the Open Space.
More fun and learning through gamification
This year we added some gamification elements. A fun way to learn new things and to take away for use at your own company!
The Master Classes were again very populair. Acquired knowledge and interest from the event are further deepened. The aim is always for the participants to take away stuff that can be applied in their own company. Value you can turn into practice!
And again we donated more than 2500 Euro to charity funds!
Agile Amsterdam 2017
Agile Amsterdam truly nourishes and develops the Agile mindset.
What did our audience say?
We received a score of 4.5 out of 5! (150 respondents)
A selection of our 2017 speakers
Jeff Sutherland, Niels Pflaeging, Jurgen Appelo, Spotify and more
The theme was Agile Leadership. Our general consensus is that the companies are still run top-down with little agility, while the staff executing the work are really trying to work agile. This leads to contradictions.
Donations to charity
We want to give back to our community
We almost donated 3000 Euro to charity. A practice we will continue to follow over the next years.
Agile Amsterdam Services
So what do we do? Agile Amsterdam is a brand of incrementor and as such, we offer a diverse range of agile services
Every year we organize one major Agile event. Agile Amsterdam 2017 received a score of 4.5 on a scale of 5. We had Jeff Sutherland speaking and companies such as Spotify, Bol.com and ING. Agile Amsterdam 2018 received even better scores. Check out our video impression! And Agile Amsterdam 2019 is now set for September 25-27.
We organize in-house and on-demand Agile events, Master Classes and Certified trainings. We provide Coaching and Staffing, Private Consultations and Agile Transformation Services. Agile Amsterdam works in partnership with Incrementor; a global operating company with an homebase in New York and in Amsterdam.
We value to stay in touch with the Agile community. We regularly donate to charity. We organize virtual events, such as Round Tables and Lean Coffees. And we write blogs; our latest blog received over 2000 likes on LinkedIn! And we regularly publish newsletters in the realm of Agility. They are well received and we encourage you to sign up.
The Agile Community
We value to stay in touch with the Agile Community.
Therefore we organize Round Tables, Lean Coffees, Newsletters and more.
And yes - we also care for the greater community. We make considerable donations.
Lean Coffee | Agile in EDUCATION
December 12, 2018 | 13:00
Let’s take a strategic look: how do we prepare our next generation to flourish in the Agile company. It is about the school boards, the teachers and the students.
Lean Coffee | Agile in FINANCE
January 17, 2019 | 14:00
What does the agile finance function look like? To serve an agile business, an agile finance function needs to develop and offer new skills. In addition to the traditional accountant’s skill set, critical thinking, relationship building, and understanding of the business model, advanced analytical skills are required. Let's explore Agility in the Finance function; discuss budgeting, ROI and much more.
Lean Coffee | Agile in MARKETING
February 14, 2019 | 14:00
Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. At scale, a high-functioning agile marketing organization can run hundreds of campaigns simultaneously and multiple new ideas every week. Let's discuss!
Lean Coffee | Agile in HR
March 21, 2019 | 14:00
Can HR Become Agile? After conducting 2 successful 'Agile in HR' lean coffee sessions, a third was requested. Continue with us in exploring Agility within the HR function. What are the different roles that HR may play within an organization?
Agile Amsterdam Newsletter
We'll keep you posted.
News from the Agile world.
We care about the world. We donate.
Also participants working for Charity organizations receive special discount.
Samples of our 2017 donations:
Samples of our 2018 donations: